Analytics Provider

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  Sporting Risk

  London, United Kingdom

  Sporting Risk is a London-based sports analytics and data technology company that develops predictive-model-driven price feeds and content for the gaming and media sectors. Founded in 2017, the company emerged from the expertise of a betting syndicate operated by one of its founding partners, and has since built one of the most granular on-field sports databases in the industry. Sporting Risk’s core offering is a sophisticated price feed for player proposition and interval-based betting markets, generated by a dedicated data science team applying advanced predictive models to raw event data. The company originally focused on football (soccer) but has expanded its pricing, product and content portfolio to include US sports. Sporting Risk operates across four main verticals: Managed Trading Solutions (live pricing with full risk management), Elite Performance (analytical consultancy for professional football organisations), Engagement (automated content such as pitch visualisations, live bet prompts and text commentary), and Data Collection (internal capture of real-time on-field events). The company is unfunded (bootstrapped) and employs approximately 19 people, with a registered headcount of nine as of its last filing. Sporting Risk integrates its trading tools with major sportsbook platforms, as demonstrated by its partnership with Pragmatic Play, and positions itself as a provider of innovative, data-driven pricing and content to operators and media companies worldwide.