B2B Marketing & Advertising Agency (iGaming / Sports Betting focus)
Companies offering b2b marketing & advertising agency (igaming / sports betting focus) in the iGaming industry — 1 listed.
Toucan International is a specialist digital marketing agency that operates at the intersection of search, public relations, and conversion optimization, with a strong emphasis on the iGaming and sports betting verticals. Founded in 2025, the firm positions itself as a senior‑led boutique shop that caps its client roster at six at any time, ensuring dedicated attention from experienced operators. The agency’s core offerings span Digital PR, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and AI Search visibility – a discipline targeting visibility in generative AI platforms that answer user queries. Toucan International’s client work includes high‑profile case studies for Footy Accumulators (a sports betting affiliate) and Everymatrix (an iGaming platform), illustrating the agency’s focus on the gambling sector. The company also lists specialties in financial investment, crypto, content, and B2B PR, indicating a broader competency beyond pure iGaming. As a privately held agency with an estimated 11–50 employees, Toucan International leverages its small, senior team to deliver measurable outcomes such as a reported 70% increase in non‑branded organic clicks for one of its clients. While the agency is relatively new, it has already established a presence in the industry, having sponsored or participated in events like the iGB Affiliate Awards. Its website and LinkedIn profile emphasize “Bright Ideas and Bold Results,” reflecting a data‑driven, results‑oriented approach. Toucan International is positioned as a partner for brands that need to win visibility across traditional search, media coverage, and emerging AI‑driven channels, all within the competitive and highly regulated gambling and betting landscape.
