B2B Safer Gambling Analytics Platform
Companies offering b2b safer gambling analytics platform in the iGaming industry — 1 listed.
BetBuddy
London, United Kingdom
BetBuddy is a London-based, award-winning responsible gambling analytics platform that has been a wholly owned subsidiary of Playtech Plc since its acquisition in 2017. Founded in 2010 by technology entrepreneur Simo Dragicevic, the company was a pioneer in applying artificial intelligence and machine learning to gambling behaviour research. Its core solution is a state-of-the-art, end-to-end analytics platform that uses predictive modelling and real-time data mining to help operators identify at-risk gambling patterns among their players. The platform is designed to enable early intervention, reduce customer service costs through automated interactions, and promote sustainable, positive play. BetBuddy’s technology is underpinned by the latest academic research into problem gambling, and it is used by regulated operators worldwide to strengthen their safer gambling strategies and meet regulatory compliance. The company operates as a distinct brand within Playtech’s product suite, with a small, specialist team focused on continuous product development and industry research.