Casino Affiliate / iGaming Media & Player Advocacy Platform

• AS

  AskGamblers

  Belgrade, Serbia

  AskGamblers is a leading online casino affiliate and player advocacy platform founded in 2006 in Belgrade, Serbia, by former law student Igor Šalindrija. Starting as a personal project to provide transparent, user-driven casino reviews, it has grown into a globally recognized resource for the iGaming community. The platform is best known for its Casino Complaint Service (AGCCS), a free mediation service that has recovered over $79 million for players since its inception, with more than $10 million returned in 2025 alone. AskGamblers also hosts an annual industry awards ceremony with a charity component, produces a popular podcast, and maintains a comprehensive news section. In January 2023, the company was acquired by Gentoo Media (formerly Gaming Innovation Group), integrating it into a larger media network while preserving its independent brand and operations in Belgrade. The site attracts a vast audience of players seeking trustworthy guidance, dispute resolution, and industry insights, and its reliance on genuine user reviews and a transparent complaints system distinguishes it from many competitors.