Industry Association / Responsible Gambling Advocacy Organization
Companies offering industry association / responsible gambling advocacy organization in the iGaming industry — 1 listed.
Jogo Positivo (Portuguese for “Positive Play”) is a Brazilian industry association dedicated to promoting responsible gaming, transparency, and integrity within the sports betting and iGaming ecosystem. Acting as a bridge between players and operators, the organization works to establish clear policies that foster a safer, more trustworthy gambling environment in Brazil. Its mission is to guide companies and operators toward a sustainable future by emphasizing prevention, information, dialogue, and integrity as its four core pillars. Jogo Positivo offers its members a structured ecosystem of interconnected solutions, including a loyalty program (AJP Club) with Bronze, Silver, and Gold tiers, dealer training programs, brand awareness initiatives, and learning and development opportunities. The association also engages in strategic partnerships—such as its 2025 alliance with BiS SiGMA and ANALOME—to strengthen the lottery agenda in Brazil and promote responsible gambling standards at major industry events like ICE Barcelona. By advocating for harm-minimization strategies (e.g., pre-defined loss limits), Jogo Positivo positions itself as a key stakeholder in shaping Brazil’s evolving gambling regulations. While the organization’s exact founding date and headquarters location are not publicly disclosed, its public-facing activities and leadership team indicate an active presence in the Brazilian betting market as of 2025.