Lottery Retailer (Brick-and-Mortar and Online)

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  Loteria Aldeota

  Fortaleza, Ceará, Brazil

  Loteria Aldeota is a Brazilian lottery house headquartered in the Aldeota neighborhood of Fortaleza, Ceará, founded in 2005 by Alessandro Montenegro. The company has grown into the country’s top-selling bolão (pool) lottery retailer, earning the title “Rei do Bolão” (King of the Bolão). It holds a long-term accreditation from Caixa Econômica Federal and has been recognized as the No. 1 lottery house in bolão sales in Brazil for 82 consecutive months. Over its 20‑year history, Loteria Aldeota has paid out more than R$ 370 million in prizes, including multiple Mega‑Sena jackpots, and has created 135 millionaires through its group betting campaigns. The company operates through a physical store in Fortaleza, a dedicated website, telephone sales (0800 999 5051), WhatsApp‑based customer service, and direct delivery across the city and, in special campaigns, by Sedex nationwide. Its business model focuses on high‑value bolões with a large number of shares (cotas), making lottery participation accessible to a broad audience while expanding the pool’s coverage of numbers. Being both a Caixa‑licensed retailer and a media personality in the lottery space, Loteria Aldeota has become a reference point for large‑scale, community‑oriented betting in Brazil.