Sports Marketing & Sponsorship Agency / Talent Representation & Commercial Partnerships Agency

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  Entourage Sport & Entertainment

  Unit 10b, The Courtyard, 100 Villiers Road, London, NW2 5PJ, United Kingdom

  Entourage Sport & Entertainment is a global commercial agency founded in 2014 and headquartered in London, United Kingdom. The company specialises in bridging the gap between brands, rights-holders, and elite talent across the sports and entertainment landscape. Its core services encompass talent representation and procurement, sponsorship and commercial partnership development, image rights management, and corporate consulting. The agency represents a select roster of world-renowned athletes, including football icons such as Roberto Carlos, Luka Modrić, and John Terry, and has executed high-profile campaigns for major global brands including Heineken, Spotify, Visa, Konami, Budweiser, eBay, and Mastercard. Entourage has also facilitated landmark partnerships with prestigious sports organisations such as FIFA, UEFA, Copa América, the Argentine Football Association (AFA), Inter Milan, Juventus, SL Benfica, and Mercedes-AMG Petronas Formula One Team. The company operates a dedicated football-focused subsidiary, Entourage Football, which represents players, coaches, and clubs. Privately held and employing between 11 and 50 staff, Entourage is led by founder and CEO Mark Cowan, who has steered the agency from its early days into an established player in the international sports marketing sector.