2DB Limited

Legal History and Founding

2DB Limited operates as a private limited company, incorporated on 1 May 1986 under its original name Communication Analysts and Consultants Limited. It has undergone several name changes – including Autobet Systems Limited (1996), 2 DB Associates Limited (1999), and Affine DB Limited (2004) – before settling on 2DB Limited in July 2017. However, the company's own narrative states its founding by Steve Boffo and Jim Davis in 1998, when the two veterans left SIS (Satellite Information Services) to start a new venture focused on software for the betting industry. This dichotomy reflects the legal entity's longer existence but the operational brand's 1998 origin.

Products and Platforms

The company’s flagship product line is the Genus™ series of multiscreen display systems. These products are designed to manage and present live data across multiple screens in environments such as betting shops, sports bars, and retail outlets. The product family includes Genus Pro™, Genus Multiview™, Genus Multiview Pro™, Genus Videowall™, Genus Diginews™, Genus Cloud™, and Genus CIT™. Each version addresses specific use cases, from cloud-based remote management to large video wall configurations.

Services and Technologies

Beyond the Genus platform, 2DB provides bespoke software development, system integration, data capture solutions, TV graphic captioning, Teletext systems, internet betting web services, and front-office user interfaces. The company uses a broad range of development languages including Assembler, C++, .Net, Java, and Python.

Market Sectors and Clients

The market sectors served are primarily Gaming (betting shops, casinos), Retail (digital signage for stores), and Travel (transport hubs with real-time information boards). The company states that having surpassed the challenges of the gaming sector, it has expanded into these adjacent industries. 2DB's client list, as per its LinkedIn page, includes SIS, William Hill, Coral, and Betfred. The company does not appear to have raised external venture capital; it is described as privately held and has been self-funded since its founding. The company's continued operation for over 25 years and its repeat client base indicate a stable, niche player in the display systems market.

Company Details

- Official Website: https://www.2db.com/ - Headquarters & Registered Office: 5 Devonshire Business Centre, Cranborne Road, Potters Bar, Hertfordshire, EN6 3JR, UK. - Founded: 1998 (operational founding by Boffo and Davis); legal entity incorporated 1 May 1986. - Headcount: 11-50 employees (per LinkedIn). - Company Number: 02016131 (Companies House).