A.J.R. Equities, Inc.
- Founded
- 1989-01-01 in New York, USA
- Headquarters
- 130 E. Speedway Blvd, New Smyrna Beach, FL 32169, USA
A.J.R. Equities, Inc. is a privately held, family-owned marketing, sourcing, and product development company that has operated for nearly four decades. Specializing in premium incentive merchandise, corporate gifting, and wholesale promotional products, the company positions itself as a one-stop shop for custom-branded goods. It holds exclusive distribution rights for more than 35 top retail brands, including Tahari, Sharper Image, Brookstone, Stanley Black & Decker, Cuisinart, and Carlos Santana. Through a proprietary network of manufacturing and supply-chain partners, A.J.R. Equities serves a broad range of verticals—corporate America, timeshare, automotive, financial services, beverages, and retail—and is particularly active in casino marketing, supplying promotional items for player-loyalty programs, tournaments, and special events. The company also operates AJR Ink, an e-commerce customization platform for on-demand personalized merchandise. Leveraging access to retail-market data, it claims the ability to anticipate consumer trends more than a year in advance, helping clients stay competitive in the incentive and promotional-product spaces. Headquartered in New Smyrna Beach, Florida, the business employs an estimated 30 people and is led by owner Anthony Regulbuto, who has been at the helm since 1989.
Detailed Review
History & Founding
A.J.R. Equities, Inc. does not have a publicly documented founding date from official corporate filings. The earliest known operational milestone comes from the current owner’s LinkedIn profile, which states he has served as Owner since January 1989—a tenure of 37 years as of early 2026. The company’s LinkedIn page describes it as having “40 years of experience,” suggesting the business may have been active in the mid‑1980s, though no independent record confirms a pre‑1989 founding. A Florida corporate filing shows that the company was registered in New York on January 31, 2018 and later domesticated to Florida, but this registration likely represents a legal reorganisation of an already‑existing enterprise rather than the original founding.
Business Model & Products
A.J.R. Equities is a supplier of physical promotional and incentive merchandise, not a gambling operator or software provider. Its core offering includes premium incentive products used by casinos, timeshare companies, and other enterprises to reward customer loyalty. The company’s exclusive brand partnerships allow clients to source high‑value items from names like Tahari, Sharper Image, Brookstone, Stanley Black & Decker, Cuisinart, and Carlos Santana for corporate‑gifting and incentive programmes. It also operates as a wholesale distributor and importer, supplying promotional goods from over 30 manufacturers to corporate clients, event planners, and marketing agencies.
AJR Ink Platform
In addition to its core business, A.J.R. Equities runs AJR Ink (ajrink.com), a standalone online customization platform that enables businesses and individuals to design and order personalized merchandise—such as apparel, drinkware, bags, and tech accessories—with their own logos and artwork. This platform targets small‑to‑medium‑sized customers who need quick, low‑minimum orders.
Relevance to iGaming & Gambling Industry
Although A.J.R. Equities does not develop gambling software or operate gaming sites, it is a recognized vendor to the casino sector. Its services are listed on industry directories such as CasinoVendors.com, and its LinkedIn specialties explicitly include “casino marketing.” Casinos use its products for player‑loyalty rewards, tournament giveaways, and other player‑engagement initiatives. The company’s experience in timeshare incentives also overlaps with the hospitality and resort‑related gambling market.
Leadership & Structure
The company is privately held and family‑operated. The sole identified executive is Anthony Regulbuto, who serves as Owner and has been in that role since January 1989. No other C‑suite officers (CEO, CFO, CTO, COO, etc.) were found in any publicly accessible source. The company’s official website and social media profiles do not list a management team. The employee headcount is estimated between 11 and 50, with a rounded figure of 30 commonly cited from LinkedIn.
Key Products
Premium Incentive Products
Custom-branded merchandise used by casinos, timeshare companies, and other enterprises to reward customer loyalty. Clients can choose from a catalogue of branded goods or work with the product-development team to create bespoke items.
Exclusive Brand Partnerships
A.J.R. Equities holds exclusive distribution rights for more than 35 name-brand retail names, including Tahari, Sharper Image, Brookstone, Stanley Black & Decker, Cuisinart, and Carlos Santana, sourcing these brands' products for corporate-gifting and incentive programmes.
Wholesale Distribution
The company serves as a wholesale distributor and importer of promotional goods, representing over 30 manufacturers and supplying corporate clients, event planners, and marketing agencies.
AJR Ink
A standalone online platform (ajrink.com) that allows businesses and individuals to customise and order promotional products such as apparel, drinkware, bags, and tech accessories with their own logos and artwork, targeting small-to-medium customers needing quick, low-minimum orders.
Offices & Headcount
30 employees (approx.)
Key Persons
- Anthony Regulbuto
Owner