ABRAJOGO

History and Restructuring

ABRAJOGO was founded in 2018, though some sources date its creation to 2019. After a period of dormancy, the association was revitalized in 2024 with a restructured governance model, as reported by Europeangaming.eu. This revival coincided with Brazil’s accelerating push to regulate sports betting and online gaming, notably through Provisional Measure (MP) 1,182/2023 and subsequent legislative moves.

Business Model and Membership Structure

ABRAJOGO generates revenue primarily through membership fees, which are set monthly: Large Operator (R$20,000), Medium (R$8,000), Small (R$3,000), Professional (R$500), and Enthusiast (R$100). Benefits scale accordingly, with larger members receiving up to ten membership cards, gold-level exposure on the association’s website and at events, and voting rights on both the council and presidency. Smaller members receive bronze-level exposure and limited voting rights. A separate Council tier is available for individuals nominated by the board. This tiered approach ensures inclusivity for stakeholders of all sizes, from multinational corporations to individual affiliates.

Events and Partnerships

A key differentiator for ABRAJOGO is its event strategy. It organizes its own ABRAJOGO Talks series, which serves as a platform for industry dialogue and education. Members also receive discounted access to partner conferences such as BiS, SiGMA, BetExpo, AfiliadosBrasil, and IGI Expo. Additionally, ABRAJOGO partners with EBAC (Escola Brasileira de Administração Corporativa) to offer training discounts, reinforcing its commitment to professional development.

Leadership

ABRAJOGO is governed by a president and board president, rather than a CEO or other C-level executives. Witoldo Hendrich Jr. serves as President and is also the founder of Online IPS, a payment solutions provider. Alessandro Valente holds the position of Board President and is a co-founder of Super Afiliados, a major affiliate network. Both bring deep operational and affiliate marketing expertise to the association. The LinkedIn page lists a headcount of 2–10 employees, consistent with a lean secretariat supporting volunteer leadership.

Market Position

As Brazil finalizes its regulatory framework for iGaming, ABRAJOGO positions itself as the primary industry body for international operators seeking compliant market entry. Its focus on collaboration, transparency, and responsible gaming aligns with the goals of regulators and operators alike. The association’s strong event presence and educational partnerships further solidify its role as a central hub for networking and best practices in the Brazilian iGaming ecosystem.