Acroud AB
- Founded
- 2003-01-01 in Birkirkara, Malta
- Headquarters
- Avenue 77 Business Centre, Triq in-Negozju, Zone 3, Central Business District, Birkirkara CBD 3010, Malta
Acroud AB is a publicly listed digital marketing and technology company operating in the iGaming sector. Founded in 2003 in Birkirkara, Malta, the company initially operated as Net Gaming Europe AB before rebranding to Acroud in 2020 to reflect a strategic shift toward software-driven affiliate marketing. Today, Acroud manages over 30 comparison and news websites across more than 20 languages, covering online casino, sports betting, and poker verticals, and generates leads for partner operators through high-quality SEO content. Alongside its affiliate business, Acroud offers proprietary B2B SaaS solutions, most notably the Voonix data-collection platform for traffic analysis, campaign valuation, A/B testing, and financial management. The company also operates streaming services and hosts the live gaming event The Festival Series. Listed on the Nasdaq First North Growth Market under ACROUD since June 2018, Acroud has undergone a comprehensive restructuring in early 2025, gaining full ownership of all subsidiaries and adopting new financial targets for 2026–2028 focused on sustained earnings growth and deleveraging. With a team of over 75 employees across Malta, Denmark, the United Kingdom, and Sweden, Acroud combines long-standing affiliate expertise with scalable SaaS technology to serve the global iGaming market.
Detailed Review
History and Corporate Evolution
Acroud AB was originally founded in 2003 as Net Gaming Europe AB (publ) and rebranded to Acroud AB in July 2020 to highlight its broadening focus on software and technology in affiliate marketing. The company completed several strategic mergers in 2020 and 2021 that brought in experienced industry talent. In early 2025, Acroud finalized a comprehensive restructuring that gave it 100% ownership of all its subsidiaries, strengthening its financial position and enabling a sharper focus on innovation and expansion. The company has been listed on the Nasdaq First North Growth Market under the ticker ACROUD since June 2018.
Business Segments
Acroud operates two primary segments. The iGaming Affiliation Business generates leads for online casino and sports betting operators through a network of 30+ SEO-optimized comparison and news sites, covering poker, sports betting, and casino verticals. A particular push into sports betting followed the acquisition of Acroud Media Ltd and the introduction of paid-media channels. The SaaS Business offers proprietary software-as-a-service solutions through its ". . .As a Service" segment, with the flagship product Voonix providing A/B testing, campaign valuation, traffic analysis, and consolidated financial management. Additionally, the AffHut network solution gives clients control over accounts, invoicing, and campaign materials.
Products, Platforms & Brands
- Voonix – Industry-leading SaaS platform for traffic and campaign analysis. - AffHut – Affiliate network management platform. - 30+ Comparison & News Sites – Specialised digital brands covering online casino, sports betting, and poker in over 20 languages. - Streaming Services – Live-streaming offerings for iGaming content. - The Festival Series – An innovative live gaming event.
Financial Performance & Targets
In Q1 2025, Acroud reported revenue of €9.8 million, a 3% year-on-year increase. The board has adopted financial targets for 2026–2028 that emphasize sustained earnings growth and continued deleveraging, aiming to strengthen the balance sheet while scaling both the affiliate and SaaS segments.
Key Differentiators
Acroud claims a strong market position due to its long-standing customer relationships spanning over 15 years, its proprietary Voonix technology platform, and a management team with deep iGaming and high-growth company experience. The scalable business model allows rapid expansion into new geographic markets and verticals.
Key Products
Voonix
Industry-leading SaaS platform for traffic and campaign analysis, offering A/B testing, campaign valuation, and consolidated financial management.
AffHut
Affiliate network management platform providing clients control over accounts, invoicing, and campaign materials.
30+ Comparison & News Sites
A network of specialised digital brands covering online casino, sports betting, and poker in over 20 languages, driving SEO-optimized lead generation.
Streaming Services
Live-streaming offerings for iGaming content, supporting media creators and affiliates.
The Festival Series
An innovative live gaming event that brings together players and the iGaming community.
Offices & Headcount
75 employees (approx.)
Key Persons
- Andrzej Mieszkowicz
Group CFO & Secretary
- Daniel Lunness
Chief Operating Officer (COO)
- Mikael Strunge
Speaker