ADHOQ-HUP
- Founded
- 2018-01-01 in Amsterdam, Netherlands
- Headquarters
- Amsterdam, Netherlands
Adhoq is a global digital performance marketing agency headquartered in Amsterdam, Netherlands, founded in 2018 by a couple. The company specializes in data-driven performance marketing, helping clients across industries and markets enhance commercial results through targeted advertising, user experience optimization, and real-time campaign management. With a team of 11–50 employees operating from offices in the Netherlands, Ukraine, and Greece, Adhoq serves more than 30 clients worldwide and runs campaigns in over 50 countries. The company leverages proprietary in-house technology for media buying, data management, and funnel optimization, focusing on measurable outcomes such as lead generation, ecommerce conversions, and affiliate marketing. Adhoq positions itself as a results-oriented partner, emphasizing transparency and continuous tracking to align advertising efforts with client goals. Its expertise spans advertising technology, social media marketing, retargeting, and performance-based campaigns across multiple verticals.
Detailed Review
Adhoq operates as a performance marketing agency that prioritizes measurable client outcomes over brand awareness. The company’s core offering revolves around building effective user experience funnels and managing campaigns with real-time tracking and optimization. It employs proprietary in-house technology for media buying and data management, which enables granular targeting and retargeting capabilities across digital channels. Clients benefit from a full-service approach that includes strategic marketing planning, creative development, media execution, and continuous performance analysis. Adhoq’s team is composed of skilled professionals in advertising technology, ecommerce, affiliate marketing, online marketing, and lead generation. The company works with a diverse set of clients—from startups to established enterprises—spanning industries such as ecommerce, fintech, and lead generation. Adhoq’s international presence, with operations in Europe (Netherlands, Ukraine) and Greece, allows it to manage multilingual campaigns and cross-border targeting. The agency differentiates itself by combining technology-driven media buying with deep funnel optimization expertise, offering clients a transparent view into campaign performance and ROI. While the company does not publicly name specific proprietary platforms, its “in-house technology, mediabuying and data management tools” form the backbone of its service delivery. The company’s growth trajectory includes expanding its team internationally and scaling its client base across 50+ countries. However, the company maintains a relatively lean headcount of 11–50 employees, suggesting a focus on high-quality, bespoke campaign management rather than volume-driven agency services.
Key Products
Performance Marketing
A results-focused advertising approach where all campaigns are measured against client-defined goals and KPIs.
User Experience Funnel Building
Designing and optimizing customer conversion funnels to improve sign-ups, sales, or leads.
Media Buying & Real-Time Optimization
Purchasing ad inventory across channels and adjusting bids and creative based on live performance data.
Data Management & Targeting
Using in-house tools to collect, analyze, and leverage audience data for precise targeting and retargeting.
Lead Generation & Affiliate Marketing
Running campaigns that drive qualified leads and managing affiliate partner programs.
Social Media & Online Marketing
Managing paid and organic social media campaigns alongside broader digital marketing efforts.
In-house Performance Marketing Technology
Proprietary suite for campaign management, real-time tracking, and optimisation, including media buying and data management tools built to scale across 30+ countries.
User Experience Funnel Builder
Strategic service that designs and implements effective conversion funnels from initial customer acquisition through retention, leveraging behavioural data and A/B testing.
AI-Powered Analytics & Optimisation
Use of machine learning models to analyse campaign performance, automate bid adjustments, and improve ROI for client advertising spend.
Affiliate marketing services
Performance-based affiliate program management and partner recruitment.
Advertising technology solutions
Targeting, retargeting, and geo-specific advertising across multiple digital channels.
User experience funnel optimization
Strategic design and execution of marketing funnels to maximize conversion rates and lead quality.
Offices & Headcount
30 employees (approx.)