Admattic

Overview

Admattic positions itself as more than a traditional media buyer, branding itself as an “architect of outcomes.” Founded in 2020 and headquartered in New York, the company is a privately held performance marketing platform that focuses on outcome-driven campaigns rather than click- or impression-based metrics. It combines AI innovation with human intelligence to deliver full-funnel campaigns that are traceable, fraud-free, and scalable globally.

Business Model

Admattic’s core value proposition rests on four pillars: accountable attribution, fraud prevention, global reach, and vertical expertise. The company makes money by managing campaigns across major ad platforms (Meta, Google, TikTok, Apple Search Ads, Bing) through its services division, which includes tailored audience architecture, creative testing, and bid optimisation. It also operates a programmatic advertising arm via its proprietary DSP, Kronyx.ai, which emphasises transparency and fraud-free inventory across premium in-app, display, video, native, and connected TV placements. Additionally, its affiliate & partnerships arm runs a compliance-first ecosystem supporting CPL, CPS, and CPI models.

Products and Platforms

Admattic’s key products include paid media services (campaign management across Meta, Google, TikTok, Apple Ads, and Bing), Kronyx.ai (a proprietary demand-side platform for programmatic advertising), and an affiliate & partnerships network that focuses on compliance and global scale. The platform serves fintech, gaming, and e-commerce verticals, where tracking and compliance are particularly challenging. The company’s website highlights case studies in these verticals, though specific publisher or technology partners are not named publicly.

Market Position

Admattic operates in the crowded performance marketing space alongside agencies like Criteo, The Trade Desk, and smaller independent firms. Its differentiator is the combination of a proprietary DSP (Kronyx.ai) with a publisher-first enablement approach and a strong Latin American focus. However, the lack of verifiable client evidence, revenue data, or independent third-party reviews makes it difficult to assess market penetration or impact. The company has not disclosed revenue, funding, or major client names. Its LinkedIn presence (7,300+ followers) and event participation (e.g., Fuel Summit 2026 in Phuket-Krabi) suggest an active sales and marketing operation.

Leadership

Publicly available sources confirm only one C-level executive: Abhinay Tiwari as Co-Founder & Chief Growth Officer. No CEO, CTO, CCO, COO, or other C-level roles could be verified from the sources searched. The company does not maintain a publicly accessible leadership page.