Alberta iGaming Corporation (AiGC)
- Founded
- 2024-01-01 in Edmonton, Alberta, Canada
- Headquarters
- Edmonton, Alberta, Canada
The Alberta iGaming Corporation (AiGC) is a provincial crown corporation created under the *iGaming Alberta Act* to govern the province’s private, regulated online gaming market. Officially launched on July 13, 2026, AiGC serves as the commercial conduct and management agency for Alberta’s iGaming sector, operating in a structure closely modeled on iGaming Ontario. Its primary mandate is to transition the estimated 70 % of Alberta’s iGaming activity currently occurring on unregulated sites into a secure, locally governed framework that prioritizes player protection and social responsibility. AiGC works in tandem with the Alberta Gaming, Liquor and Cannabis Commission (AGLC), which acts as the market regulator. The corporation enters into operating agreements with approved private operators, sets standards for advertising and anti-money-laundering compliance, and oversees a centralized self‑exclusion system that covers both land‑based gambling and online play. Under Alberta’s revenue‑sharing model, operators retain 80 % of net iGaming revenue, while the government retains 20 %—with 2 % earmarked for First Nations initiatives and 1 % for social responsibility programs such as problem‑gambling treatment and research. Led by permanent Chief Executive Officer Dan Keene, AiGC’s executive team includes a Chief Financial Officer, a Chief Information Officer, and additional senior leaders responsible for communications, marketing, and market development. The corporation is headquartered in Edmonton, Alberta, and draws on a deep pool of provincial gaming expertise to build what it describes as a “premium, accountable entertainment experience” for Albertans.
Detailed Review
The Alberta iGaming Corporation (AiGC) was formally established through the iGaming Alberta Act, which received royal assent in 2024, and began operating as a commercial conduct and management agency for Alberta’s regulated online gaming market. The market itself launched on July 13, 2026, after a preparatory phase that included the appointment of an interim CEO (Dan Keene, made permanent in April 2026), the development of operator registration criteria, and the creation of a comprehensive regulatory framework encompassing know‑your‑customer (KYC) rules, anti‑money‑laundering (AML) obligations, advertising restrictions, and responsible‑gambling tools.
AiGC’s operational model is closely aligned with that of iGaming Ontario: it does not operate its own gaming websites but instead signs operating agreements with licensed private operators (e.g., sports‑book and online‑casino providers) who must first register with the AGLC. The corporation is responsible for the conduct and management of the market, including the enforcement of social‑responsibility measures, the administration of a province‑wide self‑exclusion system (which also covers land‑based venues), and the collection and redistribution of revenue. The financial structure splits net iGaming revenue 80 % to operators and 20 % to the government, with 2 % of gross gaming revenue directed to First Nations initiatives and 1 % to social‑responsibility funding.
AiGC’s role also includes monitoring operator compliance with advertising standards designed to protect minors and vulnerable individuals, ensuring that AML and suspicious‑transaction reporting processes meet federal requirements under the Proceeds of Crime (Money Laundering) and Terrorist Financing Act, and maintaining a centralized platform for player verification and fraud detection. The corporation’s leadership has emphasized that the regulated market will provide sustainable funding for Alberta’s communities while offering the same range of gaming options currently available on unregulated sites.
Since its launch, AiGC has onboarded multiple operators and has positioned itself as a key pillar in Alberta’s broader strategy to bring online gambling under government oversight. The corporation continues to refine its processes and expand its operator base, with a focus on capturing a greater share of the estimated CA $700 million‑plus annual market.
Key Products
Regulated iGaming Market Platform
A province‑wide, privately operated online gaming market that AiGC manages through operating agreements with licensed sports‑book and casino operators.
Centralized Self‑Exclusion System
A province‑wide tool that allows individuals to self‑exclude from both land‑based gambling and regulated iGaming, covering all registered operators.
Operator Compliance & Registration Framework
A three‑part application process (with AGLC) that operators and gaming service suppliers must complete to enter the market, including KYC, AML, and responsible‑gambling checks.
Revenue Allocation & Social Responsibility Funding
The financial infrastructure that distributes 80 % of net revenue to operators, with 2 % of GGR to First Nations and 1 % to problem‑gambling treatment and research.
Key Persons
Dan KeeneChief Executive Officer
Notable past members
- Dan Keene — Interim CEO