ANA Gaming

ANA Gaming, established in 2024, has quickly emerged as a prominent ecosystem within the Brazilian online gaming and sports betting industry. The company was founded by Nickolas Ribeiro, who also serves as its chairman. From its inception, ANA Gaming has prioritized combining technological innovation with customer-driven experiences in Brazil's competitive market.

Business Model

ANA Gaming operates as a holding company for its various online gaming and sports betting platforms. The company's business model revolves around providing a secure and engaging environment for users, offering boosted odds, rapid withdrawals, and 24/7 customer support through its brands. A significant part of its strategy involves strategic partnerships with sportsmen, artists, and cultural figures, as well as sponsorships of Brazilian sports entities to enhance brand visibility and engagement. For example, its 7K brand sponsors football clubs like Santos, Vitória, and Mirassol, while the Cassino brand sponsors Fortaleza. ANA Gaming also sponsors the broadcast of international football competitions on CazéTV.

Products and Platforms

The core products of ANA Gaming are its online betting platforms: 7K, Cassino, and Vera. These platforms are designed to blend cutting-edge technology with entertainment value. In a move to enhance accessibility and security, ANA Gaming launched official apps for its 7K and Cassino brands on the Google Play Store, offering features like boosted odds and fast withdrawals.

Market Position and Regulatory Footprint

ANA Gaming has swiftly established itself as one of Brazil's most recognized operators in the regulated gaming market. The company is licensed by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), a definitive authorization received in February 2025, allowing it to operate in the fixed-odds betting segment in Brazil. This licensing underscores its commitment to operating within the evolving regulatory landscape in Brazil. ANA Gaming actively promotes responsible gaming and works to prevent match-fixing, evidenced by its partnership with EBAC's COMPULSAFE program, which identifies compulsive gamblers, and an agreement with the International Betting Integrity Association (IBIA).

Leadership and Strategic Direction

The company's leadership team includes founder and chairman Nickolas Ribeiro, CEO Marco Túlio Oliveira (appointed in March 2025), Talita Lacerda as Executive Director of Operations and COO, Luiz Felipe Escudeiro as Chief Technology Officer, Roberto Giuliani as Director of Fraud Prevention and Operational Risk, and Thalitta Corona as Product Manager. ANA Gaming's strategic direction emphasizes sustainable growth, driven by organic expansion, technological advancement, and a strong focus on ethics and integrity. The company is actively recruiting high-performance executives from diverse sectors and projects continuous workforce expansion. It also places a high priority on marketing and brand engagement to connect with the Brazilian market, having showcased its presence at industry events like BiS SiGMA Americas 2025.

Recent Developments

In late 2025 and early 2026, ANA Gaming continued to reinforce its leadership team, hiring key personnel in technology, risk management, and product development. The company has also made significant investments in cybersecurity and compliance infrastructure to meet the demands of Brazil's rapidly shifting regulatory environment. Despite facing some industry stigma, as highlighted by CEO Marco Túlio Oliveira, ANA Gaming remains committed to promoting a transparent and trustworthy regulated betting sector in Brazil.