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Founded
2018-01-01 in Malta
Headquarters
Sliema, Malta
Email
info@betby.com

BETBY is a Malta-based B2B sportsbook provider that delivers a comprehensive, technology-driven betting platform to online operators globally. Founded in 2018 and headquartered in Sliema, the company has rapidly established itself as a Tier-1 supplier, offering a fully managed sportsbook, a proprietary esports feed (Betby.Games), and an AI-powered suite of tools (AI Labs). Its platform covers over 500,000 events per month across 125+ sports and 50+ esports disciplines, with 8,000+ betting markets. BETBY’s solutions emphasize scalability, customization, and reliability, featuring machine learning algorithms for odds creation, risk management, and player segmentation. The company has earned multiple industry awards for its esports products and supplier leadership. With a growing global footprint that includes offices in Barcelona and partnerships across Europe, Latin America, and Asia, BETBY focuses on helping operators increase player engagement and operational efficiency through its integrated, data-driven ecosystem.

Detailed Review

Company History

BETBY was founded in 2018 in Malta by a team of industry veterans and has since grown into a recognized B2B sportsbook supplier. The company’s flagship product is its Sportsbook, a fully managed, highly scalable solution that handles risk management, trading, client segmentation, and reporting, allowing operators to focus on user acquisition and retention. The sportsbook covers 125+ sports with 3,000+ betting markets and includes features like cashout, freebets, odds boost, and a stats center.

Core Products

A key differentiator is Betby.Games, the company’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage. It operates 24/7 with AI-driven betting lines, has an average event duration of 3 to 35 minutes depending on the sport, and includes integration options ranging from full sportsbook embedding to standalone odds feeds. In 2025, BETBY launched AI Labs, a comprehensive suite of AI-driven tools for odds creation, risk management, UX optimization, and operations, providing real-time insights and personalization.

Technology and AI

The company’s technology stack leverages Docker, HAProxy, Fortinet, and content analytics from Contentsquare, ensuring uptime and security. AI Labs represents a significant strategic move, embedding machine learning across the platform for dynamic odds adjustment, player segmentation, and fraud detection.

Financial Performance and Partnerships

BETBY has experienced strong financial growth: GGR increased 472% in H1 2025 compared to H1 2024, with active players up 211%. Its partnership network includes operators like Broadway Platform, Vibra Group, and Calímaco, expanding its reach in Asia, LATAM, and Europe. The company has offices in Sliema (Malta) and Barcelona (Spain), and its solutions are available in 30+ languages.

Leadership

BETBY is led by CEO Leonid Pertsovskiy, who drives product innovation and strategic direction. The leadership team also includes Eva Berkova (COO), appointed in 2025 to oversee operations and European expansion, and Giorgi Tsutskiridze (Chief Commercial Officer), who manages commercial partnerships and global business development.

Key Products

  • BETBY Sportsbook

    A fully modular, customisable B2B sportsbook platform offering 500,000+ events per month, 8,000+ betting markets, and coverage of over 125 sports and 50 esports disciplines, with integrated risk management, trading, reporting, and AI-driven tools.

  • Betby.Games

    Proprietary 24/7 esports feed delivering 400,000+ live matches per month across 25 sports simulations with 100% video coverage, designed to convert casino players to sports bettors through unique game mechanics.

  • AI Labs

    A suite of AI-powered tools for odds creation, risk management, UX optimisation, and operational personalisation, providing real-time insights and efficiency gains for operators.

  • Self-Service Terminals

    Physical betting terminals offered as part of BETBY's product portfolio.

  • Casino Platform

    Additional casino games and virtual sports offering, though less prominent than the sportsbook.

  • Widgets & Marketing Tools

    Interactive widgets (match tracker, cashout, freebets, odds boost) and segmentation tools for targeted promotions.

Key Persons

Notable past members

Exhibition History

Related Companies

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