BETMGM

History and Joint Venture Structure

BetMGM was announced in 2018 as a 50/50 joint venture between MGM Resorts International, a global hospitality and entertainment powerhouse, and Entain Holdings, the world’s largest listed online betting technology group. The company launched its first sportsbook and casino products later that year, leveraging MGM’s iconic Las Vegas heritage and land-based casino network alongside Entain’s proprietary technology platform and deep expertise in regulated online gaming markets.

Product Ecosystem

BetMGM’s product suite includes the BetMGM Sportsbook, offering pre-match and live betting on all major US sports leagues (NFL, NBA, MLB, NHL, NCAA, UFC, soccer, golf, tennis) along with futures, parlays, and same-game parlays. The BetMGM Casino features hundreds of slot titles, table games, video poker, and live dealer experiences powered by providers such as NetEnt, IGT, and Evolution Gaming. BetMGM Poker, operated in partnership with partypoker, provides cash games, tournaments, and sit-and-go formats. The company also runs Borgata Online exclusively in New Jersey and PartyCasino in select states.

Technology and Platform

BetMGM’s technology infrastructure is built on Entain’s proprietary platform, enabling real-time data processing, single-wallet functionality, and cross-state liquidity for poker where allowed. The company has invested heavily in in-house marketing technology, CRM, and personalization engines to optimize player acquisition and retention. The BetMGM Rewards loyalty program integrates with MGM’s MGM Rewards system, allowing players to earn and redeem points across both digital and physical properties, including hotels, dining, shows, and spas at MGM Resorts destinations.

Regulatory and Partnerships

Regulatory compliance is a core operational pillar: BetMGM holds licenses in every state where it operates and works closely with state gaming commissions. It has secured significant sports media partnerships, including a historic deal with Yahoo Sports to power the platform’s sports betting integration and collaborative content. BetMGM is also the exclusive online sports betting partner of MGM Resorts and operates within MGM’s physical casinos nationwide.

Financial Performance and Outlook

BetMGM moved from heavy investment phase to profitability, reporting its first full-year positive EBITDA in 2025 with net revenue of $2.8 billion, a 33% year-over-year increase. The company returned capital to its parents, including a $270 million cash distribution in Q4 2025. Its outlook for 2026 projects net revenue between $2.9 and $3.1 billion and adjusted EBITDA of $300–$350 million. The company has also been named Online Casino of the Year for four consecutive years and is committed to responsible gambling through its GameSense program and industry-leading tools.