Betr

History and Founding

Betr was founded in 2022 by Joey Levy, who previously founded Simplebet, and Jake Paul, known for his social media influence and professional boxing career. The company launched with Betr Picks, a daily fantasy pick’em game where users predict whether players will exceed or fall short of statistical projections. This product quickly attracted over one million paying users and generated significant buzz, including a partnership with viral personality Haliey Welch.

Business Model and Revenue

Betr generates revenue through entry fees on pick’em games, house-edge mechanics on its social sportsbook and casino, and future revenue share from prediction markets. The company’s revenue reached approximately $28.9 million in 2025. It has raised $102 million in total funding across three rounds, with a Series A in 2024 that initially valued the company at $375 million before resetting to $200 million.

Products and Platforms

Betr’s super app houses five main products: Betr Picks (daily fantasy pick’em in 34 states), Social Sportsbook (free-to-play with cash prizes in 36 states), Social Casino (slots and table games in 35 states), Arcade (skill-based real-money games), and Prediction Markets (set to launch in 2026 via a Polymarket partnership). The integration of these verticals allows cross-sell opportunities and a unified user experience.

Market Position and Competitors

Betr positions itself as a next-generation gaming operator targeting younger demographics through influencer marketing and a mobile-first design. It competes with legacy operators like DraftKings and FanDuel but differentiates with its super-app approach and micro-betting focus. The company claims to be the most-followed real-money gaming brand on social media.

Regulatory and Geographic Expansion

Betr currently operates Betr Picks in 34 states, social sportsbook in 36, and social casino in 35. In 2025, it acquired a license to integrate Huddle Tech’s sports gaming technology, enabling a regulated real-money sportsbook launched in Ohio, Virginia, Colorado, and Kentucky. The company plans to expand into more jurisdictions and launch prediction markets across the US in 2026.

Leadership and Headcount

Betr is led by CEO Joey Levy and a team of functional heads including heads of gaming, finance, media, marketing, people, legal, sports, and engineering. The company employs approximately 132 people and is headquartered in Miami, Florida.