Bluberi

History and Background

Bluberi was founded in 1994 as a content provider in Drummondville, Quebec. The company entered the Class II gaming market in 2006 and expanded into Class III in 2012, building a reputation for strong game performance in Canadian and tribal casino markets. A turning point came in 2020 when Andrew Burke, formerly Senior Vice President of Slot Products at AGS, was appointed CEO. Burke established a new Las Vegas headquarters while maintaining the Drummondville R&D center as a centre of excellence. He recruited industry veterans Casey Whalen, Mike Brennan, Christian Smith, and Keith Hughes to build a U.S. leadership team and distribution infrastructure.

Leadership and Growth Strategy

Under Burke’s leadership, Bluberi executed a five-act growth plan. The first act was the company’s existing Canadian foundation; the second involved building a U.S. leadership team; the third focuses on product innovation and market expansion. The breakout hit Devil’s Lock™, launched in 2022, reshaped the company’s market position, earning “Top Performing Game from an Emerging Supplier” and “Most Improved Supplier” at the Eilers & Krejcik Gaming Slot Awards. Subsequent titles such as Shark’s Lock™, Timber Jack Going Wilder™, and Cash Racoons™ have consistently ranked in Eilers’ top 10 performing slots. The company’s COO Steve Kohon, promoted from Vice President of Sales, reinforces a culture of being “the easiest company to do business with.”

Product Portfolio

Bluberi’s hardware family includes Beacon+ (standard upright), Beacon Elite (premium with enhanced audio and lighting), Beacon+ Lighthouse (with top-box topper), and the new Beacon Jumbo (large-format cabinet debuted at G2E 2025). All cabinets are designed in collaboration with Soen Audio for immersive soundscapes. Game titles feature innovative mechanics such as the “Helping Hand,” where characters like “Raging Red” award bonuses outside normal spins. The company opened the Jackalope game studio in 2025 to develop new content. In 2026, Bluberi announced a strategic iGaming partnership with ODDSworks to deploy games on remote gaming servers across North America.

Market Position and Regulatory Expansion

Financially, Bluberi closed a $55 million facility with Citizens Bank in May 2024 to fund growth. The company reported a 39% increase in team size in 2025. Regulatory expansion continued with a Nevada gaming license secured in January 2026, authorizing game placements in Southern Nevada by late 2025 and Northern Nevada in early 2026. Bluberi holds 213 active licenses across 195 jurisdictions. The company serves operators in Class II, Class III, and HHR markets, competing with Tier 1 suppliers but leveraging consistent top-tier game performance and an aggressive product pipeline.