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Brazilian Institute for Responsible Gaming

Responsible Gaming Organization
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Founded
2023-01-01 in Brazil (city not explicitly specified; likely São Paulo)
Headquarters
Brazil (no specific address found)

The Brazilian Institute for Responsible Gaming (IBJR) is an industry association founded in March 2023 that brings together the leading sports betting and online gaming operators authorized to operate in Brazil. Representing approximately 75% of the country’s regulated market, the institute acts as a collective voice for licensed operators, advocating for a safe, transparent, and sustainable betting ecosystem. Its core mission is to support the development of Brazil’s regulated betting market through two main pillars: combating the illegal market and promoting responsible gaming practices. IBJR works closely with federal regulators, lawmakers, and civil society to shape public policy, enforce compliance with Brazil’s gambling framework (Law No. 14,790/2023), and establish industry standards for player protection, financial education, and ethical marketing. The founding members include globally recognized operators such as bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, and Rei do Pitaco. Since its launch, IBJR has expanded its membership and launched initiatives like the BetAlert verification tool and research surveys on the illegal market. In June 2026, the institute strengthened its leadership with the appointment of Carlos Lima as Executive President, while co-founder André Gelfi continues to serve as a Board Member and Director.

Detailed Review

Founding and Mission

The Brazilian Institute for Responsible Gaming (IBJR) was established in March 2023 as a non-profit industry body to represent the interests of licensed sports betting and online gaming operators in Brazil. The institute was formed by nine major companies—bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group, and Rei do Pitaco—and has since grown to include additional operators such as DigiPlus, collectively accounting for roughly three-quarters of the regulated market. IBJR’s core mission is to advocate for a well-regulated betting market that distinguishes authorized operators from illegal platforms.

Strategic Pillars

The organization pursues this through two strategic pillars: fighting the illegal market, which undermines consumer protection and tax revenues, and promoting responsible gaming. Under the responsible gaming pillar, IBJR emphasizes player protection tools (time and spending limits, support for at-risk gamblers), financial responsibility (educating that betting is entertainment, not investment), and responsible marketing standards in line with Brazil’s advertising self-regulatory body CONAR.

Policy Engagement and Research

IBJR engages in active policy dialogue with federal authorities such as the Ministry of Finance’s Secretariat of Prizes and Betting (SPA/MF), the National Congress, and regulatory agencies. The institute also publishes research, such as the Locomotiva/LCA survey on the illegal betting market, and provides consumer-facing tools like BetAlert, a simple online verification system that allows bettors to check whether a betting site is duly licensed by the federal government.

Membership and Partnerships

IBJR’s members are all holders of federal authorizations to operate in Brazil, ensuring compliance with Law No. 14,790/2023 and related ordinances. The institute collaborates with international partners; for example, SBC announced a strategic partnership with IBJR in 2025 to strengthen responsible gaming efforts in Brazil.

Leadership Changes

In June 2026, IBJR appointed Carlos Lima as Executive President, succeeding Fernando Vieira, to lead the organization through the consolidation phase of Brazil’s betting regulation. Co-founder André Gelfi continues as a Board Member and Director, providing strategic continuity.

Key Products

  • BetAlert

    A free online tool that allows consumers to verify whether a betting site is licensed by the Brazilian federal government, helping bettors identify legal operators and avoid illegal platforms.

  • Illegal Market Surveys (Locomotiva/LCA)

    Research publications, such as the first Locomotiva/LCA survey on the illegal betting market, providing data and insights to inform policy and public awareness.

  • Policy Advocacy & Regulatory Engagement

    IBJR actively participates in legislative and regulatory processes, submitting proposals, conducting technical dialogues, and promoting best practices for a transparent and sustainable betting industry.

  • Responsible Gaming Campaigns & Guidelines

    Development of standards for player protection, financial education, and ethical advertising, including collaboration with CONAR (Brazilian advertising self-regulation body).

Key Persons

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