Business Enquirer/iGaming Enquirer

History and Founding

Business Enquirer was founded in 2010 in London, United Kingdom, as a global thought leadership magazine under the umbrella of Enquirer Media Group (EMG). The founding individuals have not been publicly disclosed. Initially focused on business strategy, innovation, and executive interviews across diverse industries, the publication built a reputation for cover interviews with prominent CEOs such as Jamie Dimon of JPMorgan Chase and for its recurring "Top 10" lists profiling leaders in fields like customer service and revenue management. Over the following years, EMG expanded its portfolio to include sector-specific verticals, launching Tech Enquirer and, more recently, iGaming Enquirer (likely around 2024–2025 based on the earliest social media activity).

Business Model and Revenue

The group's revenue model relies on a combination of advertising, sponsored content, print subscriptions, and event sponsorship. Business Enquirer is published in both print and digital editions, while iGaming Enquirer operates primarily as a digital platform. Both brands produce video content, host industry events (e.g., "The Future of iGaming" video series), and distribute monthly newsletters. The "Top 10" leader lists serve as editorial awards that generate engagement and benchmarking value for the industry. As a privately held company, financial details are not publicly available, but the group's headcount (51–200) suggests an agile, mid-size operation typical of niche B2B media.

Products and Platforms

The core product is Business Enquirer Magazine, a monthly print and digital publication covering a wide array of sectors. iGaming Enquirer is a dedicated digital platform offering daily iGaming news, video interviews with executives from companies such as Casumo, Playson, and Entain, and regulatory analysis on topics like New Zealand licensing and Rhode Island betting figures. Tech Enquirer is another vertical brand focused on technology thought leadership. The Enquirer Media Group acts as the parent company, managing cross-brand synergies and organizing events and awards. The iGaming Enquirer website also features a monthly newsletter and an events calendar.

Market Position and Competition

Business Enquirer and iGaming Enquirer occupy a niche in B2B media: they blend traditional magazine-style thought leadership with modern digital distribution. Their competitive advantage lies in cross-leveraging content and audiences across titles while maintaining distinct editorial identities. However, they face challenges typical of B2B publishing, including reliance on advertising and sponsored content revenue, the ongoing shift from print to digital consumption, and competition from larger, more established competitors such as iGaming Business (Clarion Gaming) and SBC News. The group's relatively small size limits the depth of coverage compared to these larger houses, but allows for agility and a focused executive audience.

Key People

The leadership team is small and centered at EMG group level. Jamie Waite serves as Group Chief Executive Officer, confirmed by the EMG about page and a LinkedIn post from Business Enquirer. Roisin Brennand is the Chief Operations Officer, Natoya Rimmer is Head of Finance, and Jamie Bolton is the Design Lead, all listed on the EMG about page. No founder names or dedicated C-suite for iGaming Enquirer (e.g., CTO, CCO) have been identified.