ChatBet

Company Overview

ChatBet AI was founded in 2025 by Joshua Swerdlow and Kevin Gauthier, who identified a gap in the sports betting market: users increasingly spend their time on messaging platforms, yet most betting interfaces require navigating cluttered websites. The company's core product is a B2B AI layer that operators embed into their own customer journeys, allowing users to place bets via text or voice within apps like WhatsApp, Telegram, LINE, WeChat, and Discord. ChatBet's architecture uses multiple specialized AI models to interpret intent, match odds, and generate compliant bet slips in real time. The company is headquartered remotely, with speculation pointing to Tel Aviv or London, and its team is currently between 2 and 10 employees.

Business Model

ChatBet operates as a pure B2B infrastructure provider. It does not offer a consumer-facing app or website; instead, it licenses its conversational engine to sportsbook operators via API integration. Operators maintain full control over odds, risk management, and regulatory compliance while outsourcing the conversational front-end. ChatBet charges a fee based on transaction volume or a recurring platform license. The company's technology also captures rich conversational intent data, giving operators insights that traditional click-tracking cannot match.

Market Position & Partnerships

ChatBet has secured notable partnerships to validate its technology. It announced integrations with sportsbook platforms Digitain and Kambi, as well as strategic alliances with AWS, Meta, Telegram, and OpenAI for model training and inference. In 2025, the company raised approximately $1 million from a strategic investor (undisclosed) and reported growing commercial traction across multiple markets. Founder Josh Swerdlow has publicly advocated for messaging apps as the next dominant betting interface, arguing that the next billion-dollar betting giant will resemble a chat application.

Challenges & Outlook

Despite its innovative approach, ChatBet faces significant hurdles. The company is very small and competes with well-funded incumbents in a heavily regulated industry. Reliance on third-party messaging platforms introduces dependency on their API policies and data-sharing rules, which could change unexpectedly. Additionally, a separate consumer app called 'ChatBet' on iOS and Android (published by Sergio Miramontes) offers sports predictions but appears unrelated to the B2B company, potentially causing brand confusion. Looking ahead, ChatBet's success hinges on closing more operator contracts, demonstrating measurable ROI (such as higher gross gaming revenue and increased VIP engagement), and navigating diverse regulatory landscapes in jurisdictions like the UK, Europe, Africa, and Latin America.