Checkd Group
- Founded
- 2012-01-01 in Manchester, England
- Headquarters
- Manchester, England
Checkd Group is a privately held sports betting media and technology services company founded in 2012 in Manchester, England. It operates three core divisions: Checkd Media, Checkd Dev, and Checkd International. Checkd Media owns and manages several of the UK’s largest sports betting communities, reaching an audience of over 2.5 million through content production, paid media, and affiliate marketing. Checkd Dev provides native app and web development for top-tier bookmakers, leveraging over 15 years of industry experience. Checkd International, launched in 2022, focuses on expanding into the United States and other markets, with products like the FlashPicks prediction app. The group works with major sportsbooks worldwide and employs an estimated 100 people across its Manchester headquarters and New York office. Checkd Group positions itself as a creator of betting content, audiences, and technology solutions, with a strong commitment to responsible gaming and continuous international growth.
Detailed Review
History and Founding
Checkd Group was established in 2012 in Manchester, England, as a digital media and technology provider focused on the sports betting and gaming industry. Over the years it evolved into a group comprising three distinct business units, each serving a specific role in the sports betting ecosystem. The company remains privately held and has not disclosed funding details.
Business Model
Checkd Group generates revenue through affiliate marketing, content production, paid media services, and technology development. Checkd Media drives conversions for sportsbooks via large-scale social media communities and influencer partnerships. Checkd Dev builds native mobile apps and web platforms for tier‑1 bookmakers, also developing the group's own product suite. Checkd International replicates this model in new markets, particularly the United States, offering affiliate and technology services to local operators. The group emphasizes responsible gaming in all its operations.
Products and Platforms
The core brands include Checkd Media (content and community arm), Checkd Dev (technology development), Checkd International (expansion arm), and FlashPicks (a sports betting prediction app launched in North America). These products serve both B2B clients (bookmakers) and B2C audiences (bettors).
Market Position and Partnerships
Checkd Group is a well-known provider in the UK sports betting affiliate space, with a combined audience of over 2.5 million. It partners with many of the world’s largest sportsbooks and has announced collaborations such as the partnership between Checkd Dev and OpenBet to launch a trending bet builder solution. The group is actively expanding its international footprint, especially in the US iGaming sector, where it competes with other affiliate networks and technology providers.
Leadership
The company’s current leadership team could not be confirmed from publicly available sources; therefore no specific individuals are listed here.
Key Products
Checkd Media
Owns and operates large UK sports betting communities; provides content production, paid media, and affiliate services.
Checkd Dev
Develops native apps and web solutions for tier‑1 bookmakers; builds Checkd Group’s internal product suite.
Checkd International
Focuses on international expansion, especially in the US market, offering affiliate and technology services.
FlashPicks
A sports betting prediction app launched in North America.
Offices & Headcount
100 employees (approx.)
Key Persons
Notable past members
- James Prosser — Growth Consultant