CoinEasy

Company History and Founding

CoinEasy was founded in 2021 in Seoul, South Korea, by Seung Hyun Lee, Kailey Park, and Jaden Lee. The company emerged from a desire to simplify Web3 onboarding for Asian users, particularly in the Korean market. It operates under the legal name The Pivot Co. Ltd. and has remained bootstrapped with no external venture capital funding, maintaining a small team of roughly two employees as of early 2026.

Products and Platforms

CoinEasy offers a suite of interconnected products. The core platform is an all-in-one Web3 hub that provides educational content, community management, and localized marketing services. Its flagship CoinEasy SocialFi Mobile App (available on Android and iOS) uses account abstraction powered by Orbis to allow seamless crypto interactions, trading, and community engagement. The app is designed for both beginners and experienced users, with a focus on ease of use. Another key product is EasyChain, a gasless EVM Layer 2 chain built on Aurora Cloud. EasyChain enables up to ten gas-free transactions per period, using USDC as the native stable asset for rewards and payments, making it ideal for dApps, quests, and mass adoption campaigns. The company also organizes real-world events under the brand EASYCON, including workshops, hackathons, and conferences aimed at developer and community onboarding in Korea.

Market Position and Competitors

CoinEasy positions itself as a full-stack Web3 onboarding platform specializing in the Asian market. Its competitors include larger decentralized social platforms like Mastodon, DeBox, and MeWe, but CoinEasy differentiates through its focus on educational onboarding and Korean market localization. The company has not disclosed revenue, user numbers, or detailed growth metrics beyond community growth percentages (e.g., over 300% growth in 2025). Despite its small size, CoinEasy has built a recognizable brand in the Korean Web3 ecosystem and has been featured as a media partner for major industry events.

Partnerships and Community

CoinEasy is listed on Circle’s Partner Directory as a partner, highlighting its integration with USDC-based payments and rewards. It is also part of the Syndika partner ecosystem. The company’s community engagement extends to onchain and off-chain social quests, influencer/KOL networks, and real-world activations. The mobile app has received predominantly positive reviews on both Google Play and the Apple App Store, with users praising its beginner-friendly design. CoinEasy continues to focus on bridging Asian users into the global crypto ecosystem through a combination of technology, education, and localized marketing.