Compass Exhibition Co., Ltd. and Guangdong Grandeur International Exhibition Group Co., Ltd.
- Founded
- 2002-01-01 in Guangzhou, Guangdong, China
- Headquarters
- Guangzhou, Guangdong, China
Guangdong Grandeur International Exhibition Group Co., Ltd. is a comprehensive exhibition industry chain technology group headquartered in Guangzhou, China. Founded in 2002, the company employs over 500 professionals and organizes more than 50 international exhibitions and large-scale events annually across China, South Africa, Brazil, Dubai, India, Russia, Turkey, the United Kingdom, the United States, and other global markets. Its portfolio spans over 120 industries, including culture, clean energy, building materials, intelligent manufacturing, commercial facilities, yachts, digital technology, and the metaverse. In 2019, Grandeur formed a joint venture, Compass Exhibition Co., Ltd., based in Nonthaburi, Thailand, to extend its reach into the ASEAN region. Together, the two entities leverage Grandeur’s extensive resources—over 12 million square meters of exhibition space accumulated, more than 1,000 exhibitions hosted, and service to over 100,000 exhibitors—to connect businesses globally. The group is also investing in digital twin and 3D internet technologies to provide online-offline hybrid exhibition solutions.
Events Organized
Detailed Review
Guangdong Grandeur International Exhibition Group Co., Ltd. (often referred to as Grandeur International Exhibition) was established in October 2002 in Guangzhou, Guangdong, China. It began as a traditional exhibition organizer and has since evolved into a technology-driven group that uses an "exhibition customer acquisition supply chain platform" as its core solution. The group is privately held and employs between 501 and 1,000 people, according to its LinkedIn profile.
Business Model and Operations
Grandeur’s operations are centered on organizing large-scale B2B trade fairs and consumer exhibitions. It claims to have organized over 1,000 exhibitions covering more than 200 industries, serving over 100,000 exhibitors and receiving over 20 million professional visitors. Notable annual events include Flower Expo Asia, Landscape Expo Asia, and the Asia Forestry & Garden Machinery & Tools Fair. The group also holds events in sectors like clean energy (e.g., ASEAN Solar PV & Energy Storage World Expo), commercial facilities, and digital technology.
Technology and Innovation
Since 2017, Grandeur has partnered with world-renowned scientific teams to develop an online exhibition platform using real-life 3D digital twin technology. This platform provides interactive, immersive experiences for global enterprises, aiming to reduce costs and enhance connectivity. The group has also expanded its physical footprint with branches in Shanghai, Chongqing, Beijing, and Wuhan, and established a presence on five continents through offices or partner networks.
Compass Exhibition Joint Venture
Compass Exhibition Co., Ltd., founded in 2019, operates as a joint venture from Nonthaburi, Thailand. It focuses on the ASEAN market, organizing exhibitions in retail (Vend ASEAN), amusement parks (TAAPE), renewable energy (ASEAN Solar PV & Energy Storage World Expo), and other sectors. Compass serves as a gateway for international exhibitors to access Southeast Asian markets and vice versa.
Market Position and Competitors
The group positions itself as a leading Chinese exhibition organizer with a significant international presence. Its competitors include other major Chinese exhibition companies such as UBM China, Reed Exhibitions China, and CITIC Exhibition. Grandeur differentiates itself through its focus on technology integration and its joint venture in Thailand, which gives it a direct foothold in the fast-growing ASEAN market.
Recent Developments and Future Direction
Grandeur’s technology initiatives include artificial intelligence 3D scanning, aerial scanning modeling, and holographic interactive imaging, positioning it as a forward-looking player in the exhibition industry. Despite its size, specific financial details and recent funding rounds are not publicly disclosed. The group continues to expand its portfolio, with events like ASEAN SHOP scheduled for 2025 in Bangkok.
Key Products
Flower Expo Asia
Annual trade fair for the flower industry, covering fresh cut flowers, pots, seedlings, gardening tools, and floral services.
Landscape Expo Asia
Exhibition for landscaping, horticulture, and outdoor design.
Asia Forestry & Garden Machinery & Tools Fair
Trade show for forestry equipment, garden machinery, and tools.
ASEAN Solar PV & Energy Storage World Expo
Renewable energy exhibition focusing on solar photovoltaic and energy storage technologies.
Vend ASEAN
Exhibition for retail, vending, and convenience store industries in Southeast Asia.
Thailand Amusement and Attraction Parks Expo (TAAPE)
Trade fair for amusement parks, water parks, and attractions.
ASEAN SHOP
Retail and food service exhibition scheduled for September 2025 in Bangkok.
3D Digital Twin Online Exhibition Platform
Virtual exhibition solution using AI 3D scanning and interactive digital twin technology.
Offices & Headcount
500 employees (approx.)