CompetitionLabs Gamification Cloud

Technology & Infrastructure

The underlying engine is horizontally scalable and handles sub‑second event processing, enabling real‑time triggers and behavioural segmentation. It is designed to sit alongside existing CRM and bonus engines without requiring a “rip and replace” integration. The platform supports multi‑brand deployments on shared infrastructure, making it suitable for large operators with multiple white‑label casinos or sportsbooks. Anonymised data processing, encryption, and ISO 27001 certification ensure compliance with Europe’s strictest regulatory standards.

Key Products & Services

1. The Platform – A licenced enterprise‑grade gamification engine. Operators self‑manage the programme, gaining access to sub‑second event triggers, multi‑brand sub‑spaces, native CRM integration, and automated reward fulfilment (cash, bonuses, free spins, prizes). Features include live campaign creation, behavioural segments that update in real time, multi‑step player journeys, and localisation for multi‑language/currency markets. 2. The Studio – A managed service where CompetitionLabs embeds a dedicated team (strategy, art direction, mechanics, operations) alongside the operator’s own staff. The studio designs the gamification programme from scratch, builds it into the operator’s stack, and iterates weekly based on real player data. This model avoids template libraries and delivers a fully customised engagement layer. 3. Core Mechanics – Out‑of‑the‑box tournament and leaderboard functionality, challenges, missions, jackpots, and instant rewards. These are configurable without code and can be tied to deposits, gameplay, or repeat participation.

Client Base & Partnerships

CompetitionLabs works with casino and sports betting operators, platform providers, game studios, and aggregators. Notable partnerships include United Remote (aggregator), White Hat Gaming (platform provider). The company serves clients across multiple regulated jurisdictions, including Malta, the UK, and other European markets.

Market Positioning

CompetitionLabs positions itself as an alternative to both template‑based gamification platforms (which lack personalisation) and consultancies (which lack proprietary technology). By owning the engine and offering a studio service, the company provides a “different from a vendor, different from a consultancy” hybrid model. The platform’s ability to process billions of events per month with sub‑second latency makes it suitable for the largest iGaming brands.

Security & Compliance

The platform is ISO 27001 certified, GDPR‑ready, and written for regulated markets. Data is anonymised at the architecture level, encrypted in transit and at rest, and the company undergoes regular enterprise security reviews. The legal entity is registered in Malta, a Tier 1 iGaming jurisdiction.