Diamond Veneer Travel Jewelry
- Headquarters
- 850 S Broadway, Unit 1106, Los Angeles, CA 90014, United States
- Phone
- (213) 236-0809
Diamond Veneer Travel Jewelry is a Los Angeles-based brand that has carved a distinctive niche in the fashion jewelry market by offering cubic zirconia jewelry treated with a proprietary carbon-coating process. The company’s core innovation—a technology that applies a “veneer” of carbon diamond particles under extreme heat and pressure—produces stones that closely mimic the color, fire, and durability of G-grade natural diamonds. This addresses a persistent pain point for women who want the look of fine diamonds without the anxiety of traveling with genuine gems. Diamond Veneer positions itself as the “travel‑smart” luxury alternative, targeting well‑dressed, affluent consumers who can afford real diamonds but choose a worry‑free, cost‑effective option for trips. The brand operates both a direct‑to‑consumer e‑commerce site and a wholesale program serving boutique hotels, luxury spa gift shops, and fashion retailers. Its two main collections—the classic Diamond Veneer line and the resort‑ready Zirconmania line—are manufactured using an eco‑friendly process that avoids radiation and harsh chemicals. The company also maintains a presence on wholesale platforms such as FashionGo and has been endorsed by celebrities including Miss California, Blanca Blanco, and Felicity Huffman. Founder Yaacov Hassidim leads the lean organization, which focuses on travel‑friendly, hypoallergenic jewelry offering up to 5x retail margins for partners.
Detailed Review
Company Background
Diamond Veneer Travel Jewelry was founded by Yaacov Hassidim in Los Angeles, California. While the exact founding year is not publicly disclosed, the company has gained a strong foothold in the affordable luxury segment by addressing a specific customer need: the desire for diamond-like jewelry that is safe to wear while traveling. Hassidim, who appears in company videos and press releases as the brand's spokesperson, has built the company around a proprietary carbon-coating process that sets it apart from conventional cubic zirconia producers.
Technology and Products
The core differentiator is the Diamond Veneer Coating Process, a vapor treatment that bonds carbon diamond particles to cubic zirconia under extreme heat and pressure. This yields a near-colorless G-grade appearance and enhances fire, refraction, and durability by four to five times compared to standard cubic zirconia. The company claims the stones are so realistic that even jewelry experts at trade shows like JCK struggle to distinguish them from natural diamonds. The process is radiation-free and environmentally friendly, aligning with clean-living values.
The product lineup includes rings, earrings, necklaces, bracelets, loose stones, and coordinated sets, all set in sterling silver. Two distinct collections are marketed: the Diamond Veneer classic line and the Zirconmania resort fashion line, designed for casual, sun-drenched wear. Travel jewelry sets, packaged in velvet pouches with secure clasps and lightweight chains, are also available.
Business Model
Diamond Veneer operates a dual distribution strategy. A direct-to-consumer e-commerce site (diamondveneer.com) serves individual buyers, while a wholesale program partners with luxury spa gift shops, hotel boutiques, and fashion retailers. The wholesale program, announced in a 2026 press release, features a 60-Day Memo Program that allows properties to stock inventory without upfront financial commitment. Partners can achieve margins of up to 5x retail. The company also lists on FashionGo, a wholesale marketplace, to expand B2B reach.
Market Position and Endorsements
The brand targets "savvy, fashionable, and well-to-do worldly women" who can afford real diamonds but prefer a travel-safe alternative. Customer testimonials on Trustpilot and Facebook reinforce this positioning, praising the jewelry's realism and peace of mind. Celebrity endorsements include Miss California, Blanca Blanco, and Felicity Huffman. Diamond Veneer also maintains a YouTube channel and active Facebook presence, where Hassidim personally discusses product advantages.
Operations and Leadership
Headquartered at 850 S Broadway, Unit 1106, Los Angeles, CA, with a secondary address on 9th Street, the company operates with a lean structure. Yaacov Hassidim is the only identified C-level leader, serving as Founder and President. No other executives (CEO, CFO, COO) are publicly listed. The company joined FashionGo in October 2024, suggesting a recent push into wholesale. Despite limited media coverage beyond industry press releases, Diamond Veneer has carved a defensible niche in the travel-friendly jewelry market.
Key Products
Diamond Veneer Collection
Classic cubic zirconia rings, earrings, necklaces, bracelets, and sets featuring the proprietary carbon-coated “diamond veneer” finish for near-colorless, high-sparkle appearance.
Zirconmania Collection
Resort-themed cubic zirconia jewelry designed for casual, sun-drenched wear; lightweight and vibrant, ideal for spa and travel settings.
Travel Jewelry Sets
Curated sets (e.g., pendant + earrings) packaged in velvet pouches, designed for secure, convenient packing during business or leisure travel.
Loose Stones
Individual cubic zirconia stones treated with the diamond veneer process, sold for custom jewelry making.
Wholesale Partnership Program
A B2B initiative offering a 60-Day Memo Program, up to 5x retail margins, and curated collections for luxury hotel gift shops and spa boutiques.
Key Persons
- Yaacov (Jacob) Hassidim
Founder / President