Digital Element
- Founded
- 1999-01-01 in Peachtree Corners, Georgia, USA
- Headquarters
- Peachtree Corners, Georgia, USA
Digital Element is the global pioneer and market leader in IP geolocation and IP intelligence, offering privacy-sensitive, accurate location and user-insight data to enterprises worldwide. Founded in 1999 and headquartered in Peachtree Corners, Georgia (metro Atlanta), the company has set the industry standard for over 25 years. Its patented technology maps IP addresses to postcode/ZIP+4 level with industry-leading accuracy, covering 99.9999% of all seen IP addresses and supporting both IPv4 and IPv6. The high-speed infrastructure handles over 35,000 queries per second, enabling real-time decision-making for mission-critical applications. Solutions are used across adtech, fraud detection, cybersecurity, digital rights management, content localisation, and analytics, with all data collected anonymously, without cookies or personal tracking, ensuring full GDPR compliance. As a division of Digital Envoy Inc. (majority-owned by Landmark Media Enterprises), Digital Element also benefits from sister divisions Digital Resolve (fraud prevention) and Outlogic (premium location data), acquired in August 2021. Leveraged by many of the world’s largest websites, brands, and ad networks, the company takes a consultative approach to help clients select and implement the most powerful decisioning data sets.
Detailed Review
History & Founding
Digital Element was founded in 1999 as a division of Digital Envoy, Inc., the company that invented privacy-sensitive IP-based geolocation and IP intelligence. Co-founders, including Rob Friedman, previously worked together at Arris in Atlanta. The business initially focused on providing location and user intelligence to ad networks, publishers, websites, and retailers for applications like ad targeting, content localisation, fraud detection, and digital rights management. In 2005, Digital Envoy formalized its two primary divisions: Digital Element (geolocation and audience insights) and Digital Resolve (fraud and authentication). The acquisition of Outlogic in August 2021 added location data for retail, real estate, and financial markets, expanding Digital Element’s data capabilities.
Technology & Products
Digital Element’s core product is its IP geolocation data service, mapping IP addresses to precise geographic locations down to postcode/ZIP+4 level. The company also offers proxy and VPN detection to identify anonymised traffic, audience insights (demographic and behavioural data), digital rights management (geo-blocking, content licensing compliance), and ad verification and fraud prevention services. The technology powers use cases in adtech, cybersecurity, fraud detection, and content localisation, accessed via real-time APIs covering 99.9999% of the internet and supporting both IPv4 and IPv6.
Market Position & Partnerships
Digital Element is widely regarded as the leading independent IP geolocation provider. Clients include major websites, brands, security companies, publishers, ad networks, and social media platforms. The company maintains a strong privacy stance—collecting no personally identifiable information and avoiding cookie-based or user-tracking methods—making it fully GDPR-compliant. In 2025, it announced a partnership with Ravelin to supercharge custom fraud prevention models, highlighting its continued relevance in fraud detection. The company’s consulting-led approach and over 25 years of experience give it a competitive edge in accuracy, speed, and reliability.
Head Office & Scale
Headquarters are in Peachtree Corners, Georgia, USA, with an office in London. Digital Element is a privately held division of Digital Envoy, Inc., majority-owned by Landmark Media Enterprises. As of 2025, LinkedIn indicates the company employs between 11 and 50 people. The official website is www.digitalelement.com.
Key Products
IP Geolocation Data
Real-time mapping of IP addresses to precise geographic locations (postcode/ZIP+4 level). Covers 99.9999% of the internet.
Proxy & VPN Detection
Identifies traffic from proxies, VPNs, and anonymisers to support fraud detection and security.
Audience Insights
Demographic and behavioural data derived from IP intelligence for ad targeting and analytics.
Digital Rights Management (DRM)
Geo-blocking and content licensing compliance solutions for media and entertainment.
Ad Verification & Fraud Prevention
Ensures ad placements are in correct locations and identifies invalid traffic.
Digital Resolve
Fraud and authentication platform for securing online accounts and transactions from login to logout (sister division).
Outlogic
Premium location data for retail, real estate, and financial market analysis (acquired 2021, sister division).
Offices & Headcount
30 employees (approx.)
Key Persons
- Rob Friedman
Co-Founder, Vice Chairman, and Executive Vice President