Digivante Ltd

Company History

Digivante Ltd was founded in 2012 in Cheltenham, Gloucestershire, by Martin and Donna Mudge under the name BugFinders. Initially a crowdsourced testing marketplace, the company rebranded to Digivante as it evolved into a managed, full-spectrum quality assurance provider. The core mission became helping ecommerce and digital-experience brands unify QA, UAT, and UX validation into a single, fast, and reliable process.

Business Model and Services

Digivante operates a hybrid model: a small core team (11–50 employees) manages client relationships, test planning, and reporting, while execution is scaled through a global community of more than 55,000 vetted professional testers. Clients engage through an initial consultation, after which the services team defines objectives and creates a test plan. Testing is executed via the Digivante Portal, a central hub that manages test execution, defect tracking, and reporting. The portal integrates with clients’ existing toolchains for seamless defect management. Tests are typically completed within two hours, with high-level results emailed and detailed reports available through the portal. Digivante’s reporting lists issues by severity, allowing clients to prioritise fixes, and includes retesting of resolved defects.

Service Portfolio

The company’s service portfolio covers exploratory and UAT testing, usability and conversion testing, regression and post-release testing, accessibility testing (WCAG), payment testing, and cross-browser testing. The company explicitly avoids AI-based or bot-driven testing, instead relying on real, vetted testers to provide authentic feedback. This human-centric approach is a key differentiator.

Market Position and Clients

Digivante focuses primarily on ecommerce and retail. Notable case studies include Orlebar Brown (a luxury resortwear brand that replatformed to Shopify; Digivante delivered 100% coverage across 443 device/browser combinations, found 8 major defects pre-launch, and achieved 20x faster test coverage), IL MAKIAGE (pre-launch testing for a website relaunch), and Audi UK (first ecommerce platform launch). The company also lists Gymshark among its clients. Digivante competes with other crowdtesting and managed QA providers but positions itself as a partner for fast-moving digital teams, helping clients launch with confidence by identifying critical defects, conversion barriers, and UX issues before they reach customers.

Platform and Products

The Digivante Portal is the central test management platform for executing, tracking, and reporting on all testing activities. It integrates with client toolchains and provides real-time defect dashboards. The Crowdtesting Community is a global network of 55,000+ vetted professional testers available on demand for rapid, real-world device and browser coverage. Managed QA Services include fully managed exploratory testing, UAT, regression testing, accessibility testing, payment testing, and cross-browser testing. Real-User Validation tests AI-powered features, websites, and journeys with real users to identify issues affecting conversion, trust, and revenue before release. The original BugFinders brand has been subsumed under Digivante but remains a part of its heritage.

Leadership

The company is led by CEO Conor Whelan. Co-founders Martin Mudge and Donna Mudge remain involved. No publicly confirmed CTO, CCO, COO, or other C-level executives were found in available sources.

Company Status

Digivante is privately held with no public information on funding rounds or outside investors. Its headcount is listed as 11–50 employees (core staff) on LinkedIn, though some third-party directories estimate 51–200. The company is headquartered in Cheltenham, Gloucestershire, United Kingdom.