Euro Pacific Asia Consulting Ltd

Service Offerings & Expertise

Euro Pacific Asia Consulting Ltd provides a range of advisory services tailored to the gaming and iGaming sectors. Core offerings include market entry and licensing strategy, where the firm guides operators through regulatory frameworks in jurisdictions such as Macau, the Philippines, Malta, and the United Kingdom. Feasibility and due diligence services cover market sizing, financial modelling, and operational audits for greenfield casino projects, iGaming platforms, and M&A targets. The firm also facilitates supplier and partner introductions, connecting clients with technology vendors, game studios, payment processors, and hospitality partners. Operational advisory encompasses casino floor layout, player behaviour analytics, responsible gaming protocols, and staff training. Through its alliance with Murray International Group, EPA also supports executive search and talent acquisition, though the firm itself is not a recruitment agency.

Business Model & Revenue

EPA operates as a pure consulting firm, generating revenue through project-based fees and retainer engagements. Its lean structure, likely fewer than 20 full-time employees, allows senior-level attention on each project. The firm does not own or operate any proprietary technology platforms or consumer-facing gaming brands, focusing entirely on advisory and facilitation.

Competitive Positioning

EPA differentiates itself through the personal credibility and network of its founder, Shaun McCamley, who has over 30 years of international gaming experience. The alliance with Murray International Group, chaired by Niall Murray, strengthened its European reach and formalised a joint go-to-market strategy. However, the firm’s low digital footprint—no active website, minimal social media, and sparse press mentions—may limit its appeal to clients seeking transparent, digitally-native consultants. Competing firms such as Spectrum Gaming Group or Gambling Compliance offer more extensive online resources and published thought leadership.

Strengths & Weaknesses

Strengths include deep domain expertise with a 20+ year track record, a strong network in Asian gaming capitals, the ability to bridge online and offline gaming worlds, and a lean structure that provides personalised senior attention. Weaknesses and risks include very low online visibility, heavy reliance on one key person (Shaun McCamley), a lack of publicly verifiable client lists or case studies, and potential brand confusion arising from the Murray International alliance.

Recent Developments

The most significant known event is the strategic alliance with Murray International Group, publicly announced via a joint press release. The alliance was described as pooling resources to serve a growing international client base and pursue a pipeline of projects across multiple continents. No funding rounds, major appointments, or other corporate developments have been reported since.

Regulatory & Licensing

EPA itself is an unlicensed consulting firm; it does not hold gaming licences. Its consultants advise clients on obtaining licences from regulators including the Malta Gaming Authority, UK Gambling Commission, Philippine PAGCOR, and Macau DICJ. The firm’s advisors are expected to maintain their own professional certifications.