Eurofootball (National Lottery AD)

Brand and Corporate Structure

Eurofootball was long the consumer-facing sports-betting brand operated under National Lottery AD, a Bulgarian gambling group associated with businessman Vasil Bozhkov. The legal configuration can be confusing: Eurofootball is the widely recognised brand, while National Lottery AD is the corporate group name in most public references. That structure matters when reading registry entries or media reports, because the brand is often cited as an asset or business unit of Bozhkov's gambling group rather than as a standalone company.

Business Model

The company's model combined physical distribution with digital betting. A network of high-street betting shops offered pre-match and in-play odds, with football as the natural anchor and other sports included. The online and mobile channel extended the same sportsbook through the eurofootball.bg domain, allowing account-based betting and live markets. The parent group's National Lottery brand added lottery and related gaming to the wider operation, making the overall business multi-product rather than purely a sportsbook.

Legal and Regulatory History

Eurofootball's public history became dominated by the legal and political fallout around Vasil Bozhkov. Reuters reported asset-seizure action connected to Bozhkov's business interests, including Eurofootball, in coverage of Bulgarian corruption proceedings. Subsequent reporting has described broader regulatory and sanction-related developments around Bozhkov's Bulgarian gambling assets. Because of that contested status, current management data should be re-verified against official company registry filings; much of the publicly available team and about material predates the sanctions era and may not reflect the current legal operator.

Market Position and Sponsorship

Eurofootball was one of the more recognisable sports-betting labels in Bulgaria, helped by retail visibility and football-linked sponsorship. The brand's identity was strongly football-led, which aligned with the sportsbook's core pre-match and live football markets. Exact market-share figures were not confirmed in the source set, but the combination of lottery parentage and a widespread shop network placed the operation among the better-known gambling businesses in the country.

Ownership and People

The only individual confirmed in the cited reporting is Vasil Bozhkov, described by Reuters as owner of both the National Lottery and Eurofootball. No current CEO, CFO, CTO, COO, or other named C-level executive could be verified from the accessible sources, and no reliable headcount estimate was available. This absence of current personnel data reflects the opacity that followed the asset-seizure and sanctions-related actions rather than evidence that the company has no active management.

Current Status

Since the actions against Bozhkov, the brand's operational status has been harder to state clearly. Corporate, licensing and management details may no longer match older marketing or media materials, and the live status of eurofootball.bg should be re-checked before relying on it as an active consumer destination. For a B2B database, the company is best retained as an operator with sports betting as its core product category, while the parent group's broader lottery and casino-type interests are noted as context.