Excellence in iGaming (EiG)
- Headquarters
- 69-79 Fulham High Street, London, England SW6 3JW, United Kingdom
- exhibit@eigexpo.com
- Phone
- +44 20-7384-8115
Excellence in iGaming (EiG) is a legacy trade show and conference brand in the online gambling sector, originally run as an independent event before becoming part of Clarion Events' portfolio. It has historically attracted senior decision-makers from operators, affiliates, technology suppliers, regulators, and startups, positioning itself as a premium networking and knowledge exchange platform. The event was held in Berlin, Germany, for its 2015 and 2016 editions, and later evolved into the iGB Live! series, which continues under Clarion Events' management. Although EiG no longer operates as a standalone event, the brand remains recognized in the industry and is sometimes used for marketing purposes. The parent company, Clarion Events, employs over 2,000 staff globally, but no specific headcount is available for the EiG brand alone. No founding year or standalone headquarters has been confirmed.
Detailed Review
History and Evolution
Excellence in iGaming (EiG) was originally conceived as a dedicated conference and exhibition for the iGaming industry, focusing on high-level content and curated networking for C-suite executives. The earliest documented editions date to 2015 and 2016, held in Berlin, Germany, under the organization of Clarion Events. The event quickly gained a reputation for attracting major operators and emerging market players, covering topics such as regulation, responsible gaming, technology innovation, and marketing strategies. Over time, Clarion Events rebranded and expanded its live event portfolio, culminating in the iGB Live! series, which effectively replaced EiG as the primary trade show. The EiG website (eigexpo.com) now serves as an archive or redirects to the iGB Live! site.
Business Model and Products
EiG does not develop software or gaming content; its core "product" is the live event itself. The brand offers a platform for suppliers to exhibit products and services, while attendees benefit from keynote speeches, panel discussions, workshops, and networking sessions. The event's focus on "excellence" targets senior executives, differentiating it from larger, more general trade shows. The legacy EiG Expo has been succeeded by iGB Live!, which continues the same business model under the Clarion Events umbrella. Additionally, the related iGB News (formerly iGaming Business) publication provides industry coverage and cross-promotion for the events.
Market Position and Legacy
EiG is considered a predecessor to iGB Live! and holds a respected place in iGaming event history. While no longer a standalone entity, its brand recognition endures among industry veterans. The event competes indirectly with other major iGaming conferences such as ICE London, SiGMA, and G2E. Clarion Events' gaming division manages the iGB Live! event, leveraging the EiG legacy for credibility. No independent financial data or employee counts are available for EiG as a separate company, as it is fully integrated into Clarion Events.
Key Leadership
No C-level executives (CEO, CTO, COO, CFO, Founder) have been explicitly confirmed for "Excellence in iGaming" as a distinct entity. The only named individual found is Curtis Roach, Senior Conference Producer at Clarion Events, who was listed as a contact for EiG sales and production. However, his role is within the parent organization, not a standalone EiG company. Therefore, no leadership entries are included here.
Key Products
EiG Expo (legacy)
A leading iGaming conference and exhibition focused on networking, learning, and deal-making for senior industry executives. Originally held in Berlin, it later evolved into the iGB Live! series.
iGB Live!
The current live event brand under Clarion Events, which succeeded EiG as the primary iGaming trade show. It continues the tradition of bringing together operators, affiliates, and suppliers in a business-to-business environment.
iGB News / iGaming Business
A related publication and website that covers strategy, M&A, and regulatory developments in the online gambling industry, often supporting and promoting the EiG and iGB Live! events.