FeedConstruct

Business Model

FeedConstruct operates as a B2B sports data provider specializing in the iGaming and betting industry. Its core offering is a high-frequency odds feed covering more than 90,000 events annually, supported by a team of over 700 experienced traders who ensure accuracy and rapid updates. Beyond odds, the company delivers in-play statistics, historical data, and customizable data packages for pre-match and live betting. FeedConstruct generates revenue through subscription fees, licensing of data feeds, and streaming services to sportsbook operators and other clients. The company has been aggressive in securing exclusive data and streaming rights for various competitions, including Romanian football, Ecuador's Liga Básquet Pro, and Ukrainian football, as well as a strategic partnership with World Curling for exclusive international betting rights.

Products and Technology

FeedConstruct's product suite includes a high-frequency odds feed, live video streaming with OTT integration, and comprehensive statistics and data feeds. The augmented reality tool AJNA overlays real-time player tracking and gameflow data onto live broadcasts, enhancing the viewing and betting experience. The Friendship Platform serves as a data aggregator, enabling operators to access a consolidated feed from multiple sources. Additionally, FeedConstruct provides integrity monitoring services to help partners detect and prevent match manipulation. The company continues to expand its live scouting network across Europe and Latin America.

Market Position and Partnerships

FeedConstruct competes with other sports data providers such as Sportradar, Genius Sports, and Betgenius. Its main differentiators include its focus on exclusive rights for mid-tier competitions and its augmented reality scouting technology. The company has formed strategic partnerships with sports organizations like World Curling and has secured exclusive streaming and data rights for several football leagues and basketball competitions. FeedConstruct maintains a public presence as a limited company incorporated in England and Wales, with its registered address in London. Its news feed indicates ongoing expansion and hiring of sports data collectors.

Leadership and Integrity

The leadership team, as publicly disclosed on the company's "Our Team" page, includes CEO Narek Harutyunyan, CTO Edik Mkrtchyan, and co-founder Vigen Badalyan. No other C-level executives such as CCO, COO, or CFO have been explicitly named in publicly available sources. FeedConstruct emphasizes integrity through its monitoring services, which analyze betting patterns to help prevent match fixing. The company's team of experienced traders and scouts ensures data accuracy and timely updates across a wide range of sports.