- Founded
- 2002-01-01
- Headquarters
- Pulau Pinang, Malaysia
FraudLabs Pro is a cloud-based fraud prevention service specializing in card-not-present (CNP) payment fraud detection. Founded in 2002 by Kim Loong Liew, the company is headquartered in Pulau Pinang, Malaysia. Its solution analyzes e-commerce and digital transactions in real-time, assigning a risk score and flagging orders that match fraudulent patterns. While not exclusively an iGaming tool, FraudLabs Pro is widely adopted by online gambling operators, betting platforms, and general merchants to reduce chargebacks and false declines. The platform processes key transaction data points—IP geolocation, billing/shipping address verification, email and phone risk assessment, device fingerprinting, and proxy detection—via a simple REST API. It integrates with over 20 e-commerce platforms (Shopify, BigCommerce, WooCommerce, etc.) and workflow automation tools like Zapier and Make. FraudLabs Pro offers a free tier with 500 monthly queries and paid plans based on volume, making it accessible to small and medium-sized businesses. Its AI-driven scoring engine, custom rule engine, and sandbox testing environment allow merchants to fine-tune detection without impacting live orders. The company is privately held and has not disclosed headcount publicly, though market estimates suggest a team of 20–50 employees.
Detailed Review
FraudLabs Pro provides a lightweight, API-first fraud detection solution that is particularly well-suited for businesses that need a straightforward, cost-effective alternative to enterprise platforms like Signifyd or Kount. The core product is a transaction screening API that returns a risk score (0–100) and a recommendation (APPROVE, REVIEW, REJECT). The screening examines IP geolocation, billing/shipping address consistency, email domain reputation, phone number validity, credit card BIN country match, and device proxy status.
Key strengths include: - Ease of integration: Ready-made modules for 20+ e-commerce platforms, plus a REST API and connectors for Zapier, Make, and Microsoft Power Automate. - Custom fraud rules: Users can define static or velocity-based rules (e.g., max order amount per IP, country blocklists) that override the AI score. - Sandbox environment: Paid plan users can launch a 7-day sandbox with 500 queries to test rules and integrations without affecting live orders. - Free tier: 500 free queries per month for life, making it ideal for startups and small merchants. - AI/ML ecosystem: The recently introduced FraudLabs Pro AI Information page describes machine learning models that adapt to emerging fraud patterns.
Weaknesses include: - Limited device fingerprinting: While it checks for malware/exploit indicators, it lacks advanced behavioral biometrics or session replay analysis found in pricier solutions. - No chargeback guarantee: Unlike Signifyd or Riskified, FraudLabs Pro does not offer financial liability coverage for approved orders. - Smaller support team: Compared to large competitors, response times may be slower for complex issues.
The pricing is transparent (fraudlabspro.com/pricing): Free (500 queries/mo), Pro ($99/mo for 10,000 queries), Business ($299/mo for 50,000), Enterprise (custom). Each tier adds features like custom rules, priority support, and sandbox access.
For iGaming operators, FraudLabs Pro addresses common fraud vectors: bonus abuse (multiple accounts from same IP/device), deposit fraud (stolen cards), and withdrawal laundering. However, it is not a dedicated iGaming platform like Seon or CAMS; it is a general CNP fraud tool that can be configured for casino and sportsbook environments.
Key Products
FraudLabs Pro API v2
REST API endpoint (`/v2/order/screen`) that accepts order data and returns a fraud score, status, and detailed validation results (IP geolocation, email risk, etc.).
E-commerce modules
Free plug-and-play modules for Shopify, BigCommerce, WooCommerce, Magento, OpenCart, PrestaShop, WHMCS, Ecwid, and 12+ other platforms.
Workflow automation connectors
Integrations with Zapier, Make (formerly Integromat), and Microsoft Power Automate to automate fraud review actions (e.g., cancel order, notify admin).
AI & LLM Ecosystem
AI-powered scoring engine that learns from transaction patterns; also offers a large language model (LLM) integration for custom fraud analysis (beta).
Sandbox Environment
Isolated testing environment for paid plan users, valid for 7 days with 500 queries, to test rules and integrations without affecting live data.
Custom Fraud Rules Engine
A no-code rule builder allowing merchants to create static, velocity, and conditional rules that override AI scoring (e.g., block all orders from a specific IP range).
Offices & Headcount
35 employees (approx.)