FTx Identity
- Headquarters
- 146 Rock Hill Drive, Rock hill, New York 12775
FTx Identity is a digital identity verification platform that enables businesses to verify customer ages and identities both in-store and online. Its AI-powered solution allows customers to upload a selfie, scan their ID, and receive verification in seconds, supporting compliance with age-restriction regulations, KYC, AML, and KYB requirements. The company targets high-risk retail sectors such as cannabis dispensaries, vape shops, liquor stores, and tobacco retailers, as well as ecommerce checkout and any business needing customer identity checks. Key features include OCR-based data extraction, facial recognition, biometric scanning, single-use QR codes, and one-time password verification. The platform integrates with FTx POS, the company’s own point-of-sale system, and offers an SDK for custom integrations. FTx Identity markets itself as the “world’s most advanced age verification technology (AVT) and identity management system” and emphasises consent-based data sharing to give users control over their personal information. The company’s founding year, headquarters, and leadership details are not publicly available, suggesting it may operate as a product line within a larger parent organisation.
Detailed Review
Overview
FTx Identity is a B2B identity verification software provider focused on age verification and identity management for both physical and digital commerce. The platform is designed to help businesses comply with strict age-restriction regulations while minimising friction for customers.
Verification Workflow
Customers upload a selfie and a photo of their government-issued ID; AI compares facial features against the ID photo and returns a pass/fail result in seconds. Once verified, a profile is stored for reuse across multiple transactions at participating retailers. For in-store use, FTx Identity offers hands-free verification via IP cameras that recognise returning customers as they enter the store, pre-loading their profile on the POS screen. A coming “Queue Feature” will use IP cameras to monitor customer journeys and enable proactive check-ins.
Compliance & Security
The platform addresses Know Your Customer (KYC), Know Your Business (KYB), and Anti-Money Laundering (AML) regulations. It provides OCR data extraction, biometric checks, and human oversight for flagged cases. The system uses consent-based data sharing, giving customers control over their personal information.
Omnichannel Capabilities
Businesses can verify ages directly at the register, on ecommerce checkout pages, or through mobile apps. Customers can also use single-use QR codes or one-time passwords sent via email/SMS to verify age at the point of sale. Once registered, a customer’s digital ID can be used at any participating retailer without re-entering personal information.
Integrations & SDK
FTx Identity provides an SDK for solution developers to build age-restricted apps, login flows, or custom checkout processes. It integrates seamlessly with FTx POS, the company’s retail operating system for high-risk merchants, enabling tobacco scan data collection, register prompts, and compliance reporting.
Industries Served
The company targets sectors with strict age regulations: cannabis dispensaries, vape shops, liquor stores, tobacco retailers, casinos, and other high-risk ecommerce businesses. Pricing is not publicly listed, but third-party reviews indicate tiered plans suited for high-volume compliance environments.
Market Position & Public Information
FTx Identity does not publicly disclose its founding year, headquarters, or leadership team. This opacity, combined with the fact that the platform is closely tied to FTx POS (a product of goFTX), suggests FTx Identity is likely a product brand within a larger parent company that chooses not to detail its management for this specific offering. No independent sources confirm a founding date or location, and no C-level executives can be named with certainty.
Key Products
FTx Identity Verification App
Core mobile and web app for scanning IDs and verifying ages in-store or online.
FTx Age Verification for Ecommerce
Plugin/embed for ecommerce checkout pages that verifies customer age in seconds.
FTx Identity SDK
Software development kit for integrating age verification into custom apps, login flows, or checkout pages.
FTx POS
Point-of-sale system for high-risk retail (smoke shops, vape shops, liquor stores) that natively integrates with FTx Identity for register-side ID checks.
FTx Queue Feature (Coming Soon)
IP camera-based in-store identification that tracks customer entry and pre-loads verified profiles on the POS.
Data Extraction & Compliance Tools
OCR extraction, facial recognition, biometric scanning, KYC/AML/KYB compliance modules.
Single-Use QR & OTP Verification
One-time codes (QR, email, SMS) for quick age checks without repeated ID scans.