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Founded
1989-01-01 in Chester, United Kingdom
Headquarters
Chester, United Kingdom
Email
enquiries@gbgplc.com
Phone
+44 24-4657-333

GB Group plc, known globally as GBG, is a UK-headquartered identity verification, location intelligence and fraud prevention company. Founded in 1989 by Trevor Burke as Phonelink Data, the company has evolved through multiple name changes and a series of strategic acquisitions to become a public-listed leader in the digital trust ecosystem. GBG helps businesses validate the identity and location of their customers in real time, enabling secure onboarding, compliance with Anti-Money Laundering (AML) and Know Your Customer (KYC) regulations, and the prevention of fraud. The company’s platform integrates third-party reference data, biometric checks, document verification and AI-driven analytics to provide a single global identity and location intelligence solution. Its key brands include GBG Go, Acuant, IDology, Loqate and PCA Predict. GBG serves a wide range of sectors including financial services, e-commerce, fintech, gaming and government, with operations across EMEA, the Americas and Asia Pacific. The company employs approximately 1,100 people and is headquartered in Chester, United Kingdom. In October 2025, GBG moved from the AIM growth market to the London Stock Exchange’s Main Market and became a constituent of the FTSE 250 Index. With a reported revenue of £285 million for the 2026 financial year, GBG continues to invest in platform innovation and strategic partnerships – most notably a partnership with Equifax – to strengthen its competitive position in the global identity verification market.

Detailed Review

GB Group plc operates at the intersection of identity, location and fraud prevention, providing a suite of cloud‑based and on‑premise solutions that enable businesses to verify who their customers are, where they live and whether the transaction they are making is legitimate. The company’s core product, GBG Go, launched in April 2025, is an all‑in‑one adaptive identity platform that integrates over 80 identity fraud protection modules and connects customers to a global network of reference data sources. Go delivers low‑code integration and AI‑driven analytics to accelerate customer onboarding and reduce fraud.

Historically, GBG’s growth has been driven by a successful M&A strategy. Key acquisitions include PCA Predict (UK/US address validation, 2017), IDology (US identity verification, 2019), VIX Verify Group (Australia/New Zealand, 2018) and Acuant (US AI‑powered digital identity verification, 2021). Each acquisition was integrated to expand GBG’s geographic reach and product portfolio.

The company’s revenue model is primarily subscription‑based, with customers paying for verifications or annual licences. For the year ended 31 March 2026, GBG reported revenue of £285 million (3.2% year‑on‑year constant currency growth) and an adjusted operating profit of £67.5 million. The Americas segment returned to growth in the fourth quarter after a period of leadership changes and operational improvement. GBG also completed a £45 million share buyback programme and refinanced its £175 million revolving credit facility through to September 2030.

GBG’s total addressable market is large and expanding, driven by increasing regulatory requirements (e.g. KYC, AML) and the shift to digital customer journeys. The company serves over 20,000 customers globally, including major banks, e‑commerce platforms and gaming operators. Its strategic partnership with Equifax, announced in 2026, provides proprietary data that enhances fraud detection capabilities.

Competitive differentiation comes from the breadth of its global data coverage – over 240 countries and territories – combined with AI‑driven decisioning and a unified platform experience. However, the company has faced challenges, including a goodwill impairment of £73.1 million related to US acquisitions and a £16.4 million write‑off for a retired compliance platform. Despite these, GBG’s management remains focused on mid‑single‑digit revenue growth for FY27 and accelerating margin improvement through scaling of the GBG Go platform.

Key Products

  • GBG Go

    All‑in‑one global identity platform launched in April 2025. Connects customers to over 80 identity fraud protection modules. Features low‑code integration, AI‑driven analytics and a unified API.

  • Acuant

    AI‑powered digital identity verification solution (acquired 2021). Provides document authentication, biometric liveness checks and face matching.

  • IDology

    US‑focused identity verification and fraud prevention platform (acquired 2019). Supports KYC, AML and age verification.

  • Loqate

    Global address verification and location intelligence platform. Captures, validates and corrects addresses in over 240 countries.

  • PCA Predict

    UK/US address validation SaaS technology (acquired 2017). Enables real‑time address lookup and auto‑complete.

  • ID3 Check

    GBG’s first international identity verification product (launched 2006). Covers 21 countries for foundational identity checks.

  • Verifi Identity Services

    Subsidiary providing identity verification for regulated industries.

Offices & Headcount

1100 employees (approx.)

Key Persons

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