Global Gaming Insider
- Founded
- 2024-01-01 in London, England
- Headquarters
- London, England
Global Gaming Insider is a London-based B2B media platform that delivers authoritative news, analysis, and market intelligence to the global gaming and iGaming industry. Launched in 2024 as a rebrand of two legacy titles—Gaming America and Gambling Insider—the company operates under the privately held Players Publishing, founded around 2009. The platform distinguishes itself with a customizable digital newsfeed that lets professionals follow specific topics, companies, and jurisdictions, ensuring relevant content delivery. Its product suite includes a monthly digital magazine, the video podcast The Huddle, the affiliate-marketing newsletter Trafficology, and the weekly digest GGI Friday. The Global Gaming Awards, held across the Americas, EMEA, and Asia-Pacific, serve as a prominent events and recognition programme. With a lean team of 11–50 employees, Global Gaming Insider maintains a strong presence through its website, email newsletters, Issuu digital editions, and social media. The company is led by founder, COO, and Editor-in-Chief Julian Perry, who has overseen the consolidation of the two former publications into a unified, modern media ecosystem.
Detailed Review
History
Global Gaming Insider was created in 2024 by merging the well-established publications Gaming America and Gambling Insider. The underlying company, Players Publishing, had been operating since approximately 2009 under the leadership of founder Julian Perry. The rebrand marked a strategic shift toward a digital-first approach, aiming to provide a more personalised and interactive experience for industry professionals. The company remains privately held and headquartered in London, England.
Products & Platforms
The core editorial offering is a customisable digital newsfeed that aggregates content by topic, company, and geography, setting it apart from traditional trade magazines. The monthly Global Gaming Insider magazine continues the legacy of its predecessors, delivering in-depth features, executive interviews, and regulatory analysis. The Huddle, a flagship video podcast, hosts C-suite and founder-level conversations on strategic trends and operational challenges. Trafficology serves the affiliate marketing niche with data-driven content and is published as a standalone newsletter and PDF. GGI Friday provides a quick weekly roundup of key developments. All content is distributed through the website, email newsletters, Issuu digital editions, and social media channels.
Awards
Perhaps the most visible asset is the Global Gaming Awards, which celebrate excellence across three regional editions: Americas, EMEA, and Asia-Pacific. The awards are produced with shortlists, ceremonies, and winner announcements, strengthening the brand’s authority and community engagement. The programme has been running for at least three to four years in its regional format.
Leadership
The company is led by Julian Perry, who serves as Founder, COO, and Editor-in-Chief. He has been instrumental in guiding the brand through the rebrand and the expansion of its digital and events offerings. No other C-level executives (CEO, CFO, CTO, etc.) are publicly listed or confirmed in available sources.
Market Position
Global Gaming Insider operates in the B2B media space for the iGaming industry, competing with other trade publications such as iGaming Business and CasinoBeats. Its digital-first platform and regional awards give it a distinct niche. With a small headcount (11–50 employees), the company relies on a streamlined editorial team supplemented by freelance contributors. No specific market share data or recent funding rounds are publicly available, but the longevity of its predecessor titles and active awards programme indicate a solid position within the industry.
Key Products
Global Gaming Insider magazine
Bi‑monthly publication featuring in‑depth reporting, market analysis, and exclusive interviews with C‑level executives.
The Huddle
Flagship video podcast series that hosts industry leaders for weekly conversations on regulation, technology, and business strategy.
Trafficology
Affiliate‑marketing dedicated vertical offering guides, case studies, and performance data for affiliates and operators.
GGI Friday
Weekly email newsletter summarising the most important industry news, regulatory changes, and corporate deals.
Global Gaming Awards
Annual awards programme (independently adjudicated by KPMG Isle of Man) that recognises operational excellence across multiple categories. Awards are held in conjunction with G2E Las Vegas and EMEA events.
Global Gaming Insider (magazine & digital platform)
Monthly digital/print publication providing news, analysis, features, and interviews across the global iGaming industry, with a personalised news feed.
GGI Newswire
Press release distribution service pushing corporate announcements, partnerships, and product updates directly to the platform’s audience.
Payments Focus
Themed publication covering payment services, fintech innovations, and regulatory developments in gambling transactions.
Connections Directory
B2B supplier directory listing iGaming vendors by category, including software, payments, marketing, and compliance.
Themed Special Reports
Time-limited publications such as Sports Betting Focus, Asia Focus, and Malta Focus that drill into specific markets or verticals.
Customisable Digital Platform
Personalised news feed allowing users to follow specific topics, companies, and countries.
Offices & Headcount
30 employees (approx.)
Key Persons
Julian PerryFounder, COO & Editor‑in‑Chief