Goma Gaming
- Founded
- 2019-01-01 in Portugal
- Headquarters
- Portugal
Goma Gaming is a specialized front-end development and user experience company serving the online sports betting and casino industry. Its flagship product, GomaUX, is a fully native, mobile-first sportsbook frontend that features swipe-based navigation, AI-driven bet recommendations, and a real-time content management system enabling operators to customize the interface without developer intervention. The company was acquired by EveryMatrix in 2024 to bolster the parent company's front-end development capacity, and it continues to operate as a standalone unit headquartered in Portugal with a distributed team of around 18–30 employees. Goma Gaming claims documented results including a 30% gross gaming revenue margin uplift and significant increases in monthly unique users for tier-1 operators. The team brings over 20 years of combined consumer product design and digital UX experience, and its solutions are deployed in regulated markets globally through EveryMatrix’s licensing footprint.
Detailed Review
Company Background & History
Goma Gaming was founded around 2019, according to CEO Andrew Brown who noted in 2024 that the company had made great progress developing its product over the previous five years. The company built its core expertise in front-end engineering for sportsbook and casino products, emphasizing mobile-first, consumer-grade UX inspired by social media and streaming apps. In 2024, EveryMatrix acquired Goma Gaming to add front-end development firepower, with EveryMatrix CEO Ebbe Groes stating that the acquisition would help deliver differentiation for both existing and new turnkey sports and casino customers. Andrew Brown, Goma’s CEO, commented that joining EveryMatrix provides greater resources to scale capacity and make a bigger impact.
Products & Platforms
Goma’s primary product is GomaUX, a fully native sportsbook frontend for operators. Key features include swipe-based navigation, an always-present betslip, social bet-sharing, AI-driven next-bet and multi-bet suggestions, and a real-time CMS that reduces development work by approximately 90%. The product integrates with EveryMatrix’s OddsMatrix sportsbook platform and other third-party APIs. The company also delivers custom front-end solutions for tier-1 operators, including brands like Bet-at-home and the Hungarian Lottery through EveryMatrix. A separate product listing, Goma Sportsbook, is referenced on Crunchbase and likely refers to the same core frontend offering.
Market Position & Performance
Goma Gaming claims exceptional financial performance metrics, including month-on-month increases in unique monthly users, gross win margin, gross gaming revenue, and turnover. Internal case studies cited in EveryMatrix’s acquisition press release show an average 30% margin uplift for tier-1 operators. Bruno Gomes, Director of Development, stated on his professional profile that his team doubled average bet size, improved GGR margin by 30%, and grew monthly unique players by 25% for tier-1 operators.
Licensing & Compliance
As part of EveryMatrix, Goma Gaming benefits from the parent company’s regulatory footprint. EveryMatrix is a member of the World Lottery Association and the European Lotteries Association, and in September 2023 became the first iGaming supplier to receive WLA Safer Gambling Certification. Goma’s solutions are deployed in regulated markets globally.
Team & Culture
Goma operates as a standalone unit within EveryMatrix with a distributed team of 18–30 people. The team includes iOS, Android, Web, Design, and QA disciplines. The company emphasizes an AI-first engineering approach and has adopted tools like Claude Code for delivery management.
Future Outlook
Post-acquisition, Goma Gaming is being scaled to provide additional front-end bandwidth and capabilities to EveryMatrix’s sports and casino products. The company continues to seek new partnerships and integrations, as indicated on its website.
Key Products
GomaUX
Fully native sportsbook frontend with swipe navigation, AI bet suggestions, social sharing, and always-present betslip, customizable via a proprietary CMS.
Goma Sportsbook
Alternative name for the core frontend product, integrated with OddsMatrix and other sportsbook platforms.
Goma CMS
Content management system enabling operators to modify UI/UX in real time without developer intervention.
AI Bet Suggestion Engine
Machine learning system that recommends next bets and multis to increase user engagement and gross gaming revenue.
Custom Front-End Solutions
Bespoke UX designs and implementations for tier-1 operators, covering both casino and sportsbook projects.
Offices & Headcount
24 employees (approx.)
Recent News
Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform
Betsson AB launched its sportsbook and casino in Cameroon using EveryMatrix's full turnkey platform after a competitive tender, with a soft launch in February 2026 and full public debut in April. The platform features mobile-first, localised design and has shown early positive performance, with Betsson exploring further African expansion using the project as a framework.
2026-07-16