Gotzha
- Founded
- 2016-01-01 in Chiang Mai, Thailand
- Headquarters
- Amsterdam, North Holland, Netherlands
Gotzha is a multi-vertical performance marketing agency and CPA network founded in 2016 in Chiang Mai, Thailand. What began as a small, cockroach-infested startup of digital vagabonds has evolved into a globally recognized company with offices in Amsterdam, Bangkok, and Singapore. The company operates as both an affiliate network and a direct advertiser, connecting publishers and advertisers with high-converting offers across verticals such as nutra, dating, casino, video-on-demand (VOD), software, sweepstakes, antiviruses, and VPNs. Gotzha positions itself at the intersection of data-driven technology and personalized relationship management. The firm provides customized deals, traffic optimization, campaign-building support, geo-targeting across 80+ countries, and fraud protection. Its proprietary approach combines hard data with a personal touch, aiming to help partners break through growth plateaus and access exclusive earning opportunities. The company’s stated mission is to bring wealth and freedom to everyone through strong relationships and technology. The team is described as a funky-fresh bunch with over 30 years of combined industry knowledge. Gotzha’s corporate culture is built on five core values: perseverance, collaboration, learning, integrity, and bringing joy. The company currently employs between 11 and 50 people and maintains an active presence at global affiliate marketing events such as Affiliate Summit East.
Detailed Review
History and Founding
Gotzha entered the affiliate marketing landscape in 2016, initially operating out of a bright pink building in Chiang Mai, Thailand—a hub often called the affiliate marketing valhalla of Asia. The founders, a small crew of digital nomads, aimed to bring European frankness and community spirit to the region's publisher–advertiser ecosystem. After a few months, the company relocated to a proper office in downtown Bangkok, marking the beginning of its international expansion.
Today, Gotzha operates as a full-fledged performance marketing agency with a global footprint. The company’s headquarters are located in Amsterdam, Netherlands (North Holland), with additional offices in Bangkok, Thailand, and Singapore. According to its LinkedIn page, the company is classified as a Public Company (though this may be an error or reflect a different corporate structure; no public listing has been independently confirmed) with 11–50 employees.
Business Model
Gotzha serves both sides of the affiliate marketing equation. For publishers (affiliates), it provides access to a curated inventory of top-converting offers in multiple verticals, including nutraceuticals, dating, casino/gambling, video-on-demand, software, sweepstakes, antivirus, and VPN. For advertisers, Gotzha offers high-quality traffic from a network spanning over 80 countries, along with campaign optimization, fraud protection, and data-driven insights to maximize ROI. The company also acts as a direct advertiser in certain verticals, notably sweepstakes, antivirus, and VPN products.
The company’s unique selling proposition lies in its hybrid model: it combines technology (proprietary tracking, DSP capabilities) with a highly personalized, relationship-driven approach. Gotzha emphasizes that it is more than your average performance marketing agency, focusing on deep collaboration, customized deals, and a culture of bringing joy to the workplace.
Recent Developments
In 2021, Gotzha reported increasing its team size by 16% and releasing 31 new features for its platform, according to a presentation at the Affiliate World Forum. The company also redesigned its brand identity around this time, with a new visual language derived from stylized buildings representing its different office locations.
Gotzha actively participates in major industry events, such as Affiliate Summit East (New York, August 2025) and the Affiliate World Forum. Its client base includes notable names like Fluent Co., which has maintained a partnership with Gotzha for over five years, citing the company’s consistent ability to drive high traffic across various media channels.
While Gotzha does not publicly disclose financial figures or detailed leadership biographies, it has built a solid reputation as a reliable partner in the performance marketing space. The company’s focus on integrity, compliance, and fraud prevention suggests a commitment to sustainable, long-term growth in an often-volatile industry.
Key Products
Gotzha Affiliate Network
A multi-vertical CPA network connecting publishers with advertisers offering top-converting offers in nutra, dating, casino, VOD, and software. Features custom deals, fraud protection, and geo-targeting across 80+ countries.
Gotzha Direct Advertiser
The company also functions as a direct advertiser for its own products, including sweepstakes, antivirus software, and VPNs.
All-in-One Digital Protection Membership
A subscription product offering identity monitoring, fraud monitoring, online privacy tools, and device security, as promoted on Instagram.
Campaign Management Services
End-to-end campaign setup, optimisation, and data analysis for publishers and advertisers, including building funnels and targeting specific geos.
Publisher & Advertiser Portals
Dedicated login and signup interfaces for partners to manage deals, track performance, and access exclusive offers.
Campaign Optimisation Services
Data-driven optimisation to help publishers and advertisers maximise ROI on traffic and offers.
Exclusive Deal Marketplace
Access to customised, high-converting offers not available on open networks, sourced from a global advertiser base.
Fraud Protection Services
Traffic quality assurance through compliant, vetted sources to protect brand reputation.
Geo-Targeted Campaign Support
Publisher and advertising solutions spanning over 80 countries, enabling partners to hit specific geographic targets.
Gotzha Direct Advertiser Services
In-house offers and traffic for verticals including sweepstakes, antiviruses, and VPNs (e.g., McAfee-related products).
Gotzha Performance Marketing Agency
Full-service agency providing campaign optimization, fraud protection, geo-targeting across 80+ countries, and customized deals for both publishers and advertisers.
Gotzha Newsletter
A periodic newsletter sharing industry insights, campaign tips, and company updates.
Offices & Headcount
30 employees (approx.)