iGaming Business Affiliate (iGB Affiliate)

History & Ownership

iGB Affiliate is the affiliate-focused arm of iGaming Business, itself a B2B publication founded in 2003. The broader iGaming Business portfolio also includes the flagship iGaming Business magazine and iGaming Business North America, but iGB Affiliate was created in 2006 specifically to serve the rapidly growing market of online gambling affiliates – individuals and companies that drive player traffic to operators in exchange for revenue share or CPA commissions. iGaming Business was launched by Clarion Events, a UK-based international events and publishing group. iGB Affiliate launched as a dedicated title in 2006, with its first London Affiliate Conference held in 2007. The magazine is published bi-monthly in both print and digital formats, with a controlled circulation of approximately 10,000 (2013 figure). Michael Caselli has served as Editor-in-Chief of all three iGaming Business magazines since their inception and is a co-founder of the titles.

Content & Audience

iGB Affiliate’s editorial focuses on practical, data-driven content for affiliate marketers: SEO strategies, conversion optimisation, regulatory changes (e.g., GDPR, UK Gambling Act reviews), market entry guides, and interviews with leading affiliate programme managers. Recent articles have included deep dives into Brazil’s search landscape and the launch of new affiliate-friendly operator brands. The magazine also produces an annual iGB Affiliate Directory, a comprehensive database of iGaming suppliers and partner programmes.

Events

The brand’s events are its most visible product. iGB Affiliate Barcelona (held each January at Fira Gran Via) is the largest dedicated iGaming affiliate conference globally, regularly attracting 8,000+ attendees, 200+ exhibitors, and 50+ affiliate network programmes. iGB L!VE London (July at ExCeL London) brings together operators, affiliates, and suppliers in a cross-sector environment. Additional events have been held in Amsterdam and Canada. The conferences are free for qualified affiliates and feature keynote sessions, networking lounges, and an exhibition floor.

Digital Products

The website (igbaffiliate.com) hosts the latest articles, a job board, a supplier directory, and archived magazines. An official event app (iOS) provides real-time schedules, attendee lists, exhibitor profiles, and in-app messaging – a key networking tool. The brand also maintains an active Instagram presence (@igbaffiliate) and LinkedIn showcase page.

Market Position

iGB Affiliate is widely regarded as the leading B2B media and events brand for iGaming affiliates. Its independence from operator-owned affiliate programmes gives it editorial credibility. However, it competes with other affiliate-focused events such as Affiliate World (non-gaming) and industry-specific conferences from organisations like SiGMA. The brand benefits from the broader iGaming Business ecosystem, which also offers daily news, data dashboards, and webinars via igamingbusiness.com.

Strengths

- Deeply entrenched in the affiliate community with long-running events - High-quality, unbiased editorial content - Strong sponsorship and exhibitor base - Integration with iGaming Business’s larger news and data platform

Weaknesses

- Limited to the iGaming vertical; not suited for general affiliate marketers - Event attendance can be heavily European-centric - No dedicated proprietary affiliate tracking software or network (unlike some competitors)

Future Outlook

Under Clarion Events, iGB Affiliate continues to expand its global footprint, with growing interest from Latin American and North American affiliates. The brand’s 2026 events have already attracted strong registrations, and its editorial focus on emerging markets (e.g., Brazil, India) positions it well for industry growth.