Intergame Ltd.

History and Founding

Intergame Ltd was founded in 1994 in the United Kingdom, during the peak of the coin-operated amusements market. The company's flagship magazine, InterGame, quickly became the essential monthly trade journal for arcade operators, distributors, and manufacturers worldwide. As the industry evolved, Intergame Ltd expanded its portfolio to cover the rise of land-based casinos with InterGaming, and later the explosive growth of online gambling with iNTERGAMINGi. It also launched InterFun to serve the pay-to-play children's entertainment sector. The company has remained independent and privately held for over three decades, never taking venture capital or listing publicly.

Publications and Products

The core products are four monthly magazines: InterGame (coin-operated amusements), InterGaming (land-based casinos), iNTERGAMINGi (iGaming), and InterFun (children's entertainment). Each magazine is distributed in print and via the intergameonline.com digital platform, which hosts daily news, opinion columns, and a Buyers' Directory. The company also publishes the InterGame Directory, an annual comprehensive guide updated yearly, and sends a twice-weekly newsletter aggregating breaking news from coin-op, casino, and iGaming sectors to thousands of subscribers. These products are supported by advertising and subscriptions.

Business Model

Intergame Ltd operates on a subscription-based and advertising-supported model targeting a highly specialised readership of industry professionals. The small team of 11-50 employees (approximately 30) manages all editorial, sales, and digital operations. The company's content is widely quoted and syndicated, and it runs a LinkedIn networking group (iGaming and Casino Gambling World Network) with over 8,000 members. All financial accounts are filed with UK Companies House, showing the company as a going concern with no outside investment.

Market Position

Intergame Ltd occupies a unique niche as the longest-running independent B2B publisher for the coin-op and gambling industries. It has no direct competitors that cover the same breadth of sectors with dedicated monthly print and digital publications. The company is often the first source for breaking industry news, and its directories are considered essential reference tools for manufacturers and operators. Despite the shift to digital media, Intergame Ltd has maintained its print editions, which remain valued in markets like arcades and land-based casinos where physical magazines are still widely read.

Notable Features

The company is purely a media and publishing house and has no connection to IGT (International Game Technology) or any gambling operator. It does not publish a management team on its website, and no named C-level executives could be confirmed from public sources. The LinkedIn page lists 14 employees but does not disclose names. The registered address and company filings are available via UK Companies House under company number 02925906.