MayBets
- Founded
- 2020-01-01 in Nairobi, Kenya
- Headquarters
- Nairobi, Kenya
MayBets is a privately held Kenyan online sports betting and iGaming operator founded in 2020 and headquartered in Nairobi. The company offers a comprehensive digital platform for pre-match and live sports wagering, virtual games, and instant-win crash games like Aviator. MayBets differentiates itself through customer-centric innovations such as the Bet Bila Bundle zero-data browsing feature launched in January 2025, which allows users to access the platform without consuming mobile data, and the MB8 Free Daily Jackpot, a free-to-enter prediction game. The company supports deposits and withdrawals via M-Pesa, Kenya's dominant mobile money service, and provides 24/7 customer support through social media and email. With a workforce of 51–200 employees, MayBets has grown rapidly in a competitive market by focusing on mobile-first, data-light access and community engagement, including sponsorships of local football clubs. The company remains privately held and self-funded, led by CEO Aggrey Sayi. Its platform is accessible via website, Android app, and SMS, catering primarily to Kenyan punters.
Detailed Review
History and Founding
MayBets entered the Kenyan betting market in 2020, a time when established operators like SportPesa, Betika, and Betway already dominated. Despite the competition, the company carved a distinct identity through aggressive innovation and customer focus. It was founded in Nairobi and remains privately held, with no disclosed institutional funding.
Products and Innovation
The core offering is a sportsbook covering a wide array of leagues and events, with football the most popular. Users can place singles and multi-bets via the website, Android app, or SMS by sending formatted text to shortcode 29098 (SMS charges apply). A standout product is the Bet Bila Bundle service launched in January 2025, which enables zero-data browsing, allowing users to access the platform and play games like Aviator without an internet bundle. Another flagship is the MB8 Free Daily Jackpot, a free-to-enter football prediction game with daily prizes, lowering the entry barrier for casual users.
Platform and Technology
MayBets invested in a version 2.0 platform upgrade that improved user experience, deposit speed, and reliability. The platform supports M-Pesa deposits and withdrawals, ensuring seamless mobile money integration. The company also maintains a strong social media presence and operates 24/7 customer support via social media and email.
Market Position and Partnerships
MayBets has positioned itself as a fast-growing player in Kenya’s competitive betting landscape. It sponsors local football clubs such as Luanda Villa, though that partnership ended in 2025 as the company restructured operations. The company's community-driven initiatives, like zero-data browsing, have helped it gain traction among data-sensitive users.
Leadership and Regulation
The only publicly confirmed executive is CEO Aggrey Sayi, identified in a launch campaign video. No other C-suite members (CTO, CCO, COO, CFO) have been publicly named. MayBets operates legally in Kenya, requiring a license from the Betting Control and Licensing Board (BCLB). Its SMS shortcode and M-Pesa integration indicate compliance with local telecommunications and financial regulations. The company concentrates on the domestic market with no disclosed international expansion plans.
Key Products
MayBets Sportsbook
Online platform for pre-match and live sports betting across football, basketball, tennis, and other sports, accessible via website, Android app, and SMS.
Aviator (Crash Game)
A popular instant-win crash game where users place bets on a multiplier that increases until it randomly crashes; available on the MayBets platform.
Bet Bila Bundle
Zero-data browsing feature launched in January 2025; allows users to access the MayBets platform and play Aviator and other games without a data bundle.
MB8 Free Daily Jackpot
A free-to-enter daily football prediction game with prize payouts; requires no stake to participate.
MayBets Android App
Native mobile application for Android devices offering full betting functionality, account management, and access to all products.
SMS Betting
Text-based betting service where users send formatted bet instructions to shortcode 29098 (SMS charges apply).
Offices & Headcount
125 employees (approx.)