Mela Gaming

Company Overview

Mela Gaming entered the iGaming services market in early 2025, launching with a clear focus on sales enablement, affiliate partnerships, and business development consulting. The company's value proposition centres on leveraging decades of combined industry experience to help clients navigate the iGaming landscape and forge connections that drive business growth. Its service portfolio includes bespoke sales strategy development, strategic affiliation partnership management, and marketing support – all tailored to the iGaming vertical.

Services and Products

Beyond consulting, Mela Gaming has diversified into event production. The company's website promotes its ability to create and host its own iGaming and AI events, conferences, and awards, built around purpose, values, and meaningful connection. This dual focus on consulting and events suggests an ambition to become a community hub as well as a service provider. The company also mentions developing transformative AI tools, though no specific product names or descriptions have been publicly released. A hiring call for a Content Creator indicates in-house video and social media content production using AI tools.

Leadership

The company's leadership is centred on founder Roberta Nicholls, who announced Mela Gaming's incorporation in Malta via social media in late December 2024/early January 2025. She explicitly stated that her role at Openbox remains unchanged, indicating Mela Gaming is a complementary venture. No other C-level executives were identified in publicly available sources, consistent with the company's small team size.

Market Position

Publicly available information about Mela Gaming is limited, reflecting its very recent establishment. No detailed product descriptions, client lists, revenue figures, or licensing details are available. The company's website is sparse, with no team page, case studies, or blog. Its LinkedIn company page lists the industry as Gambling Facilities and Casinos with 2–10 employees and describes itself as Self-Employed – suggesting it may be a sole proprietorship or very small partnership. Long-term viability and market impact remain unproven given its early stage, but the founder's existing industry connections and the company's niche in sales-focused iGaming consulting – coupled with a growing events arm – position it as a potential player in the Malta-based iGaming services ecosystem.