Melbet

History & Structure

Melbet was founded in 2012 and is owned by Tutkia, a company registered in Nicosia, Cyprus. The operational hub is located at Perseusweg 27A, Curaçao, which aligns with the jurisdiction of its primary gaming licence. The brand is operated by P. Ent., the entity responsible for managing the website and ensuring regulatory compliance. While the company does not disclose its full corporate tree, it is part of a larger network of betting and casino brands under the same ownership group.

Products & Platforms

The sportsbook offers pre‑match and live betting on 40+ sports, with in‑play markets including 1×2, over/under, handicaps, player props, and cash‑out options. Live streaming is available for selected events. The casino hosts slots from providers such as NetEnt, Pragmatic Play, and Play’n GO; live dealer tables for roulette, blackjack, baccarat, and poker with HD streams. Virtual sports provide 24/7 simulated football, basketball, horse racing, and other events. Crash and instant games, such as Aviator-style offerings, are also popular. Melbet’s mobile app is dedicated for Android and iOS, optimised for low‑data usage and local payment methods (e.g., M‑Pesa in Kenya). The esports section covers tournaments in CS, Dota 2, LoL, and includes partnerships with teams like OG Esports and Eternal Fire. The affiliate programme, Melbet Partners, offers a revenue‑share model up to 40%, with dedicated support and content tools.

Market Presence & Growth

Melbet operates in more than 100 countries and has particularly strong penetration in Africa, Southeast Asia, and Latin America. In 2025, the company attended 14 conferences across 12 countries, hosted exclusive partner parties, and launched the first Melbet SEO MeetUp. It won multiple industry awards: Best Sports Operator 2025, Best Casino Operator 2025, Casino Operator of the Year 2025 (AffPapa), and Best Affiliate Program 2025 (SiGMA Europe). The ambassador programme grew to include Monami Ghosh (Indian actress), Mohamed Zidan (Egyptian football legend), Kamaru Usman (Nigerian‑American UFC fighter), and Andrés Iniesta (Spanish football icon).

Regulation & Licensing

The primary licence is a Curaçao e‑Gaming licence. In 2025, Melbet obtained national licences in Ivory Coast, Senegal, and Cameroon, reflecting a strategic move toward regulated markets. The company also holds partnerships with regulated sports organisations such as Juventus FC, which reinforces its compliance and brand‑safety credentials.

Financial & Operational Notes

Melbet is privately held and has not raised external funding (no venture capital or IPO). The company does not publicly disclose headcount; industry sources estimate the team at several hundred employees. The platform is available in multiple languages, and customer support operates 24/7 via live chat and email.

Technology & Innovation

The platform uses in‑house developed software for sportsbook feed management, odds compilation, and risk management. The mobile app is designed for low‑bandwidth environments and supports data‑saving mode. Payment integrations include local mobile money, e‑wallets, and cryptocurrencies.

Reputation & User Feedback

Trustpilot reviews are mixed, with common complaints about withdrawal delays and verification processes, although many users praise the variety of betting markets and competitive odds. The company has taken steps to improve responsible gaming tools, including deposit limits and time‑out options.