iGaming B2B
Founded
1998-01-01 in Mendrisio, Switzerland
Headquarters
Mendrisio, Ticino, Switzerland

Casino Mendrisio is a Swiss licensed casino operator in the Ticino town of Mendrisio, close to the Swiss-Italian border. It is one of three ESBK-licensed casinos in Ticino and operates under the Admiral brand, the international casino franchise associated with Austria's Novomatic group. The venue offers slot machines and table games, complemented by a restaurant, bar and event spaces. The casino has held a federal gaming concession since it opened in the late 1990s and is supervised by the Eidgenössische Spielbankenkommission (ESBK), the Swiss Federal Gaming Board. It regularly appears in national gross gaming revenue (GGR) statistics published by the regulator and covered by industry outlets such as iGaming Business. Its position in the Mendrisiotto region means it draws both local players and cross-border visitors from northern Italy. The casino is a relatively small to mid-sized player in the Swiss market when compared with Casino Zurich or Casino Geneva.

Detailed Review

History and Ownership

Casino Mendrisio opened during the liberalisation of Swiss casino gambling in the late 1990s, joining the first wave of concessions granted by the Federal Council after the country approved its modern gambling law. The venue sits in the southern Ticino town of Mendrisio, in the Mendrisiotto region a few kilometres from Chiasso and the Italian border. It is one of three Swiss casinos in Ticino, alongside Casino Lugano and Casino Locarno, giving the canton a comparatively dense casino market. The property is operated under the Admiral brand, which is linked to the Austrian gaming group Novomatic; the Admiral brand is a well-known casino name across Europe. The local company is integrated into the ESBK licensing system and its performance is aggregated in the national casino statistics published each year by the Swiss Federal Gaming Board.

Gaming Operations and Business Model

Like all Swiss land-based casinos, Casino Mendrisio generates revenue from admission fees and from a gaming floor that combines slots, electronic games and live table games. Table games in Swiss casinos are subject to regulatory limits and approvals, and the ESBK sets the framework for maximum stakes and prizes. The venue also operates food and beverage outlets, and event spaces allow it to generate revenue outside gaming. Casinos in Switzerland pay a special tax on gross gaming revenue, with the rate levied by the federal government, so a portion of the casino's GGR flows directly to public finances. The casino has not historically been one of the largest Swiss properties by GGR, but its location gives it a regional customer base that includes cross-border visitors from Italy.

Regulation and Market Position

Under Swiss law, casino operations are legal only with a federal concession, and Casino Mendrisio appears on the ESBK's list of authorised casinos. Supervision covers the technical approval of games, responsible gaming measures, anti-money-laundering controls and operator integrity. The ESBK publishes detailed annual GGR data for every casino, and iGaming Business is one of the trade outlets that reports those figures, including Mendrisio's performance. In the Swiss market, Casino Mendrisio is much smaller than Casino Zurich and Casino Geneva, but it competes within Ticino with Casino Lugano and Casino Locarno, as well as with regulated online casinos available nationwide. The regulatory framework introduced with Switzerland's 2019 online gambling legalisation also allows licensed casinos to extend their brands into internet gaming under the same ESBK oversight.

Recent Developments

Recent coverage of Swiss casino GGR tends to place Mendrisio among the operators benefiting from a stable domestic market. In trade reporting, ESBK data shows year-on-year movement for each property, and Mendrisio's results are reported alongside those of the larger Swiss casinos. The casino has not been the subject of large public M&A announcements in recent trade coverage; instead, its public profile is mainly driven by regulatory statistics and the Admiral brand's wider European presence. With its location near the border, the venue tracks broader trends in Swiss tourism and cross-border travel.

Key Products

  • Casino Mendrisio

    The main land-based casino in Mendrisio, offering slot machines, table games, electronic games, dining and event facilities under Swiss federal gambling supervision.

  • Admiral

    The international casino brand under which the Mendrisio property operates, part of the wider Admiral network associated with Novomatic.

Recent News

  • Swiss Casino GGR Sees 2.1% Decline in 2025 Amidst Industry Transition, ESBK Reports

    Swiss Casino GGR Sees 2.1% Decline in 2025 Amidst Industry Transition, ESBK Reports

    The Swiss Federal Casino Commission (ESBK) reported a 2.1% decline in overall GGR for Swiss casinos in 2025, reaching CHF878.5 million, though online segments saw a slight increase. The year was marked by a new concession cycle, several casino closures and entries, and intensified efforts against illegal gambling and for player protection.

    2026-06-22

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