mycasino

Background and Licensing

Grand Casino Luzern AG has operated a land-based casino in Lucerne since the mid-1990s, and its online brand mycasino was launched in 2019 after the Swiss Federal Act on Money Games opened the country's online gambling market to federally licensed Swiss casino operators. mycasino is only permitted to offer online casino games because Grand Casino Luzern AG holds a Swiss federal concession under the Geldspielgesetz. The entire operation is supervised by the Swiss Federal Gaming Board, and because Switzerland maintains a closed iGaming market, only players accessing the platform from within Switzerland are allowed to play.

Products and Platform

The mycasino product covers the main online casino verticals: a large video slot catalogue, virtual table games, jackpot games and a live dealer casino. Players can access the offer through the mycasino.ch website or through dedicated mobile apps for iOS and Android. The game library is assembled through supplier agreements with international studios rather than proprietary in-house development, allowing the operator to refresh its lobby regularly. One notable Swiss market move was the addition of RubyPlay content, which Grand Casino Luzern framed as part of strengthening the mycasino offering in Switzerland.

Business Model

mycasino generates revenue from player wagers on its regulated online casino games, operating within the framework of the Swiss federal gambling concession held by its parent company. The brand is managed as part of the broader Grand Casino Luzern business rather than as a separate international gambling group. Cross-promotion between the physical casino in Lucerne and the online platform helps drive customer acquisition and retention, while the supervised regulatory environment means compliance is central to daily operations.

Market Position

mycasino competes primarily against other Swiss-licensed online casinos in a deliberately closed domestic market. This limits the total addressable audience but also protects licensed operators from unregulated offshore competition. The brand's principal strength is the trust and visibility attached to the Grand Casino Luzern name, along with the stability of a federal gambling licence and a locally operated, compliant product. Its principal challenge is the relatively small size of the Swiss market and competition from other well-established domestic licensees.

Ownership and Structure

No separate international parent group governs mycasino; the online brand sits within Grand Casino Luzern AG. The parent company's headquarters at Haldenstrasse 6 in Lucerne therefore also serves as the operational home of mycasino. The wider group continues to operate the land-based casino, restaurants, events and hotel-related hospitality spaces alongside the online business, which means mycasino is closely integrated into a diversified Swiss entertainment company.

Strategic Direction

Recent commercial activity has focused on expanding and refreshing the game offering through content supply deals with international studios. The RubyPlay integration is the clearest publicly documented example of this strategy. Beyond adding new titles, the operator is likely to continue relying on the Grand Casino Luzern brand and its Swiss federal licence as the foundation for growth within the boundaries of the regulated domestic market.