Noda

History and Founding

Noda was founded in February 2020 in London, UK. The company launched its open-banking payments beta in April 2021, connected the majority of EU and UK banks by July 2022, and rolled out B2C payment capabilities in October 2022. A major milestone came in February 2023 when Noda partnered with Wargaming, a global multi-platform game publisher, to introduce instant open-banking payments for its games—a clear signal of the company’s ambitions in the gaming and gambling space. Throughout 2023–2024, Noda expanded aggressively: it partnered with Tickets Travel Network in EMEA, launched AIS Data Services, AI-generated Payment Links, identity verification, and advanced anti-fraud measures. In May 2024, it established legal entities in Canada, Australia, and Brazil. In late 2024, it introduced the “Pay & Go” orchestration platform. In 2025, Noda launched QR-code payments for offline UK merchants, AI-powered payment pages for content creators and SMEs, and “Noda Prime” for streamers to accept donations with lower fees. In March 2025, it registered its trademark in the EU, and in June 2025 partnered with Lithuanian invoicing platform Invoice123 to extend real-time payments to small businesses.

Business Model and Products

Noda’s core product is its open-banking API, which connects merchants with over 2,000 banks across 28 countries, enabling direct account-to-account (A2A) payments. The company earns revenue through transaction fees on these payments, which are typically lower than card network fees. Additional revenue streams come from value-added services: identity verification and anti-fraud, AIS Data Services for transaction forecasting, and premium features like AI-generated payment links and QR-code payments. Noda’s flagship “Pay & Go” orchestration platform combines registration, KYC, and checkout into a single flow, designed to reduce abandonment rates for online merchants. The company also offers ‘Noda Prime’ for streamers to accept donations with lower fees, and AI-powered payment pages for content creators and SMEs seeking no-code payment solutions.

Market Position and Competitors

Noda operates in the fast-growing open-banking payment space, competing with other open-banking platforms such as Trustly, Klarna (for its direct bank payment option), TrueLayer, and Sofort. However, Noda differentiates itself through its focus on high-volume, fast-settling sectors like iGaming and online gaming, where instant settlement and low fees are critical. Its ability to process payments in real time and its global reach (across the EU, UK, Canada, Australia, and Brazil) give it a competitive edge. The company’s partnerships with major gaming brands, such as Wargaming, further solidify its position in the gaming vertical.

Licensing and Regulatory Footprint

Noda operates through ten legal entities across multiple jurisdictions, including Latvia, Poland, Lithuania, Malta, Cyprus, Spain, Brazil, Australia, and Canada. Its headquarters in London is home to NaudaPay Limited, though in early 2025 the Noda brand was formally separated from NaudaPay, with the noda.live entity now operating independently. The company holds necessary licenses for open-banking services in the jurisdictions it serves, including AIS and PIS licenses under PSD2 in Europe. This regulatory compliance enables Noda to offer account-to-account payments securely across markets.

Recent Developments and Strategic Direction

In 2025, Noda has continued to innovate, launching QR-code payments for offline merchants in the UK and AI-powered payment pages for content creators and SMEs. The introduction of ‘Noda Prime’ for streamers indicates a push into the creator economy. The corporate restructuring separating Noda from NaudaPay Limited signals a strategic move to operate the brand as a standalone entity, potentially to streamline growth or prepare for future fundraising. With a team of over 100 employees and connections to 30,000 bank branches, Noda is well-positioned to scale its open-banking infrastructure globally.