iGaming B2B
Headquarters
Limassol, Cyprus

ProPush.me is a traffic monetization platform operated by Propeller Ads Ltd (Cyprus) and Propeller Ads Limited (Isle of Man). It specializes in helping publishers and affiliate marketers generate revenue from push notification subscriptions. The flagship ProPush Constructor provides ready-made, performance-tested HTML templates that publishers can customize and self-host to create optimized offer funnels. A complementary Smart Tag tool captures additional revenue from users who do not convert through the primary funnel, potentially increasing earnings per page. The platform markets itself as a simple, fast-payout solution with claimed CPM rates up to $100 per 1,000 subscriptions. It supports unlimited funnel launches per day, A/B testing, and targeted creative variations. In a featured case study, a solo affiliate spent $50.3K on traffic over two months and earned $75.2K in revenue, representing roughly 50% ROI. ProPush.me is not an independent legal entity; its terms and privacy policy explicitly reference Propeller Ads as the underlying company. The service targets both novice and experienced affiliates and offers account management support with weekly demand digests and optimization tips.

Detailed Review

History & Corporate Structure

ProPush.me is a brand and platform of Propeller Ads, a company with registered entities in Cyprus (Propeller Ads Ltd) and the Isle of Man (Propeller Ads Limited). The exact founding date of the ProPush.me brand is not publicly stated, though the domain propush.me appears to have been launched after 2020 based on earliest mentions in PropellerAds’ blog around 2021. The platform’s LinkedIn page describes it as a powerful platform for increasing ROI with additional monetization tools. No independent founding location or head office address for ProPush.me itself has been disclosed; legal correspondence directs to Propeller Ads’ addresses.

Business Model & Revenue

ProPush.me operates on a revenue-share model with no upfront fees. Publishers earn on a CPM (cost per mille) basis, with payouts varying by geography, traffic quality, and format. The Trustpilot page claims “the highest rates in the market – up to $100 for 1000 subscriptions.” Payouts are described as fast. Revenue is generated from push notification subscriptions collected through the platform’s templates and tools.

Products & Platforms

The core product is the ProPush Constructor, a self-hosted HTML template builder with pre-tested offer funnels. It allows unlimited customization, A/B testing, and can be launched in minutes on the publisher’s own domain. The Smart Tag is an additional monetization tool placed on landing pages to generate revenue from non-converting users, claimed to increase earnings by up to 30% per page. The platform also offers a suite of unspecified “additional monetization tools” that activate when a user does not convert through the primary funnel. Account managers provide weekly demand digests and optimization tips.

Market Position & Competitors

ProPush.me competes in the push notification monetization niche, alongside platforms like PropellerAds (its parent), PushAlert, and others. Its differentiation lies in self-hosted custom funnels and the Smart Tag for supplemental revenue. The platform is marketed to both novice and experienced affiliates, with case studies showing significant ROI improvements. The streamlined template approach reduces testing cycles from 3–5 days to as little as one day.

Licensing & Regulation

As a brand of Propeller Ads, ProPush.me operates under the legal compliance framework of Propeller Ads Ltd (Cyprus) and Propeller Ads Limited (Isle of Man). The privacy policy states that it processes personal data in accordance with GDPR and relevant national laws. No specific gambling or iGaming licence is mentioned, though the platform is commonly used to monetize traffic from adult, gambling, and sweepstakes verticals. The terms of service explicitly state that ProPush.me is only a tool for collecting and monetizing subscribers and that all content is provided “as is.”

News & Strategic Direction

The platform’s blog features case studies highlighting profit increases of 17–22% after switching to the Constructor. A notable campaign involved a solo affiliate spending $50.3K and earning $75.2K. ProPush.me continues to be actively promoted through PropellerAds’ marketing channels, including their blog and social media. No major mergers, acquisitions, or rebranding have been reported in available sources.

Key Products

  • ProPush Constructor

    A drag-and-drop funnel builder with pre-tested HTML templates that allows affiliates to create custom landing pages for push-subscription collection, with unlimited variations for A/B testing.

  • ProPush Smart Tag

    A JavaScript tag embedded on any landing page to automatically collect push subscribers and serve additional ads, monetizing traffic that does not convert on the primary offer.

  • ProPush Monetisation Tools

    A suite of complementary ad units including in-page push, interstitial, and banner formats to maximize revenue per visitor.

  • ProPush Dashboard

    Real-time analytics and reporting interface tracking impressions, subscriptions, earnings, and payouts.

  • Constructor

    A drag-and-drop visual editor offering a library of pre-tested, high-converting HTML templates for building subscription-based offer funnels, with A/B testing and unlimited funnel creation.

  • Smart Tag

    A JavaScript snippet that publishers place on landing pages to monetize users who do not convert on the primary offer by serving push notifications, pop-unders, or other ad formats.

  • Additional Monetization Tools

    A set of features that allow publishers to earn from every user, including those already subscribed or sent to an external page.

  • ProPush.me Dashboard

    Real-time analytics and reporting interface showing subscriber stats, earnings, and payout history.

Exhibition History