Rhino Entertainment Group

History and Founding

Rhino Entertainment Group was founded in 2020 by a group of industry professionals whose names have not been publicly disclosed. The company quickly established itself as a multi-brand online gaming operator, initially managing four brands and later expanding to seven. Its headquarters are registered in Tas-Sliema, Malta, with additional offices in North Macedonia and Spain.

Business Model

Rhino operates a dual B2C and B2B model. On the B2C side, it runs several online casino brands targeting regulated jurisdictions, with a particular focus on the Canadian market. The company’s proprietary technology stack—encompassing custom front-end interfaces, middleware, and tools for CRM and acquisition—is also offered to third parties under a Software-as-a-Service (SaaS) model. In 2023, Rhino launched Puntit as its first brand under this SaaS model, in partnership with BVGroup, marking its formal entry into B2B services.

Products and Brands

Rhino currently operates seven brands, though only a few are publicly named. Casino Days is a leading online casino brand active in Ontario and Alberta, having secured an Alberta licence in early 2026. Puntit is a white-label or platform-powered offering launched with BVGroup as part of the SaaS expansion. The company’s proprietary front-end and middleware technology is a key asset, used internally across all brands and now included in the sale to Betsson.

Licensing and Regulatory Footprint

The company holds licences in multiple regulated jurisdictions. Its Canadian presence is particularly strong, with licences in Ontario and Alberta. Rhino’s operations are compliant with local gaming regulations, and it continues to pursue growth in other regulated markets.

Partnerships and M&A Activity

The most significant corporate event is the March 2026 agreement with Betsson AB to acquire Rhino’s Canadian B2C business. The deal, valued at approximately €64.5 million, includes all Canadian-facing brands, licences, personnel, and the proprietary front-end and middleware technology. Betsson intends to use this technology to strengthen its own B2B offering. The acquisition is expected to close in the second or third quarter of 2026, subject to regulatory clearances.

Awards and Recognition

Rhino has been recognized for its rapid growth and workplace culture. It won the EGR Rising Operator Award 2023 and the iGaming Idol 2023 Employer of the Year Award, reflecting its focus on team culture and innovation.