iGaming B2B
Founded
1926-01-01 in Faribault, Minnesota, USA
Headquarters
Chicago, Illinois, USA

RSM US LLP is the US member firm of RSM International, the sixth-largest global network of independent audit, tax and consulting firms and the fifth-largest accounting firm in the United States by revenue, behind the Big Four. The firm serves the middle market, including regional casino, tribal gaming, iGaming and sports-betting businesses, and operates a dedicated Gaming & Hospitality practice that exhibits at the Global Gaming Expo in Las Vegas. Headquartered in Chicago, RSM US employs roughly 17,000 people across more than 80 offices. The RSM US brand dates from October 2015, when McGladrey LLP renamed itself to match the global network; the firm's lineage reaches back to 1926, when Ira B. McGladrey founded a public accounting practice in Faribault, Minnesota. The partnership provides audit, tax, regulatory compliance, cybersecurity and technology consulting, with clients ranging from established casino operators to emerging online gambling and lottery companies. RSM International itself was founded in 1964 by McGladrey with Robson Rhodes and Salustro Reydel, and the global network now spans more than 120 countries.

Detailed Review

Corporate structure and market position

RSM US LLP is a partner-owned professional services limited liability partnership and the US member firm of RSM International, a global network of independent audit, tax and advisory firms operating in more than 120 countries. In the United States, RSM US typically appears at number five in Accounting Today's annual Top 100 Firms ranking, with roughly US$4 billion in annual revenue and approximately 17,000 partners and staff across more than 80 offices. The firm's strategic focus is the middle market, meaning companies with revenues broadly up to about US$2.5 billion, which gives it a meaningful overlap with the regional casino, online gaming and game-supplier segment.

History

The firm traces its origin to 1926, when Ira B. McGladrey opened a public accounting practice in Faribault, Minnesota. That practice expanded through mergers; the 1987 combination with Pullen created McGladrey & Pullen, and in 1964 the firm became a founding member of what is today RSM International, alongside Robson Rhodes of the UK and Salustro Reydel of France. Between 1999 and 2011 the non-attest business services arm had separate ownership, first under American Express and later H&R Block, before being reunited with the attest practice under the name McGladrey LLP in 2011. In October 2015 the firm rebranded as RSM US LLP to align with the global RSM network, and in 2019–2020 it moved its headquarters from Schaumburg, Illinois to downtown Chicago.

Service lines and delivery platforms

RSM US delivers audit and assurance, tax, and consulting services through industry verticals, with audit technology marketed under the RSM TruAdvantage name. The firm is also a major middle-market implementer of ERP platforms including Oracle NetSuite, Microsoft Dynamics 365, SAP and Sage. Beyond the core professional services practice, RSM operates RSM Wealth Management LLC, an SEC-registered investment advisory subsidiary, and RSM US Alliance, an affiliation of independent CPA firms. Its thought-leadership franchise includes the annual RSM US Middle Market Business Index, widely cited by business media.

Gaming & Hospitality practice

The dedicated Gaming & Hospitality practice serves land-based and tribal casinos, online gaming and sports betting operators, and lottery and gaming suppliers. Advisory work covers licensing and regulatory compliance, federal wagering excise taxes and state tax matters, financial statement audits, anti-money-laundering programs, cybersecurity, technology selection, and merger-and-acquisition due diligence. The practice maintains a visible presence at the Global Gaming Expo in Las Vegas, the largest trade event for the casino and iGaming industries, and this exhibitor participation is how the firm appeared in the G2E context for this profile.

Market position and competitors

RSM US competes primarily with the Big Four, Deloitte, PwC, EY and KPMG, as well as with other large national firms such as Grant Thornton and BDO USA, especially in the middle market. In the gaming vertical it often appears alongside the major accounting and advisory firms that serve tribal and commercial casino operators, but its middle-market emphasis helps differentiate it from the Big Four's concentration on large public-company clients. The RSM International network gives the firm global reach for cross-border gaming operators without surrendering its US partnership model.

Governance and leadership

As a partnership, RSM US is led by a partner-elected leadership team. Brian Becker, who previously served as Chief Operating Officer, became Chief Executive Officer on January 1, 2021, succeeding Joe Adams. Other named C-level officers could not be confirmed with sufficient confidence from available public sources and are therefore not listed in this profile. RSM US is regularly named to Fortune's Best Workplaces lists and consistently ranked among America's largest professional services firms.

Key Products

  • Audit & Assurance

    Statutory financial statement audits, internal controls and SOC reporting for public and private companies, including gaming operators.

  • Tax Services

    Corporate, pass-through, international, state and local tax compliance and planning, including federal wagering excise tax and tribal tax matters.

  • Consulting & Risk Advisory

    Technology consulting, cybersecurity, anti-money-laundering/financial-crimes compliance, restructuring and management consulting.

  • Gaming & Hospitality practice

    Dedicated industry vertical serving land-based and tribal casinos, iGaming/sports-betting operators and lottery suppliers.

  • RSM TruAdvantage

    Proprietary digital audit technology and methodology platform used by RSM US professionals.

  • Middle-Market ERP Advisory

    Implementation, optimization and assurance services for Oracle NetSuite, Microsoft Dynamics 365, SAP and Sage.

  • RSM Wealth Management LLC

    SEC-registered investment advisory subsidiary for wealth management and financial planning.

  • RSM US Alliance

    Membership network of independent US CPA firms affiliated with RSM US.

  • RSM International

    Global network of independent audit, tax and consulting firms in more than 120 countries.

Offices & Headcount

17000 employees (approx.)

Key Persons

Exhibition History

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